Director Creative + Brand

Lake Trust Credit Union • Brighton, MI

7d

About The Position

The Director, Brand + Creative leads Lake Trust Credit Union's enterprise brand vision and creative strategy. This senior leader develops, stewards, and evolves a purpose-driven brand story that differentiates the organization and strengthens its connections with members and communities.

Reporting to senior M+B leadership, the Director oversees the Brand + Creative function, including an internal creative team, agency and vendor partners, and cross-functional brand initiatives. The Director serves as the organization’s foremost brand champion and strategy steward, translating business strategy into creative direction and setting standards across digital, media, out-of-home, social, content, and other touchpoints.

The role supports the organization’s strategic objectives and aims to increase brand awareness, grow membership, deepen loyalty, and reinforce the credit union’s vision of a World in Which Everyone Thrives. It calls for strategic foresight, creative excellence, operational rigor, and inspirational people leadership.

Requirements

• Bachelor’s degree in Design, Creative Writing, Marketing, Communications, or a related field.
• At least 12 years of progressive creative experience.
• At least 5 years in a leadership or director-level role overseeing a creative team.
• Demonstrated success leading brand strategy and creative functions at an enterprise or complex organizational level.
• Proven track record building and evolving brand platforms and managing internal and external brand standards.

Nice To Haves

• Master’s degree and/or advanced certification.
• Financial services or mission-driven organization experience.

Responsibilities

• Lead and coach the team to support quality member service, active sales efforts, and goal attainment.
• Develop and implement improvement plans to maintain and improve staff skills and knowledge for a high-quality member experience.
• Communicate professionally when responding to complex or sensitive service issues.
• Use creative thinking and sound judgment to investigate and resolve service matters, seek unbiased resolutions, and support member satisfaction.
• Provide direction on departmental operational matters, including audit procedures.
• Apply business awareness to develop, implement, maintain, and revise operating procedures.
• Lead Lake Trust Credit Union’s enterprise brand vision and creative strategy.
• Oversee the Brand + Creative function, including the internal creative team, agency and vendor partners, and cross-functional brand initiatives.
• Develop, steward, and evolve the organization’s purpose-driven brand story and brand platforms.
• Translate business strategy into creative direction and set brand standards across digital, media, out-of-home, social, content, and other touchpoints.
• Support strategic objectives relating to brand awareness, membership growth, loyalty, and the organization’s vision.

Benefits

• Financial wellbeing services
• 401(K) matching with up to 5% match
• Reduced health insurance
• Employee wellbeing services
• DE&I initiatives
• Work-life balance
• Ability to collaborate and build a sense of togetherness that contributes to a positive work environment
• Opportunities for diverse experiences and career advancement through openness to change
• A focus on member wellbeing, engagement, team dynamics, motivation, and community culture

What This Job Offers

• Job Type: Full-time
• Career Level: Director