Associate Manager, Brand Voice

Meijer•Grand Rapids, MI

About The Position

The Associate Manager of Brand Voice is responsible for shaping and stewarding how Meijer communicates across all customer touchpoints, ensuring every message reflects clarity, consistency, and a distinct brand voice. This role leads a team of writers and establishes the standards, guidelines, and messaging frameworks that enable cohesive storytelling at scale. By translating brand and campaign strategies into meaningful, customer centered communication, the role strengthens how the brand connects with and influences customers across channels. Operating at the intersection of strategy and execution, this role partners closely with marketing, creative, merchandising, and agency teams to bring ideas to life through language. The Associate Manager of Brand Voice provides narrative direction, enforces quality and consistency, and balances creative excellence with operational rigor. By combining creative ideation with critical analysis, this role transforms business priorities and customer insights into compelling narratives and effective messaging frameworks. Success in this role requires strong leadership, strategic thinking, and editorial expertise to guide teams, influence stakeholders, and continuously evolve the Meijer brand voice.

Requirements

Bachelor’s degree in marketing, Communications, English, Journalism, Advertising, Public Relations, or related field.
7+ years of experience in copywriting, editing, and evolving brand voice across channels and touchpoints.
Passion for language and storytelling, with the ability to inspire others and articulate the role of words in shaping brand perception.
Strategic thinker with strong capabilities in planning and narrative development, able to connect brand voice to business and experience goals.
Proven ability to manage multiple priorities, balancing execution with long-term voice strategy while meeting deadlines.
Highly detail-oriented and analytical, with the ability to apply and scale brand tone and voice across audiences and mediums.
Understanding of digital experiences, including web user interface, usability principles, and content management systems.
Strong cross-functional collaboration and communication skills, with the ability to influence partners across creative, marketing, merchandising, and external teams.
Strong command of grammar, editorial standards (AP Style or similar), and the ability to adapt and define brand-specific guidelines.
Proficiency in Microsoft Office; experience with voice guidelines, content systems, or documentation frameworks is a plus.
Experience with customer segmentation, targeted messaging, and community-building strategies.

Responsibilities

Lead and develop a team of writers, establishing clear standards, processes, and a strong creative culture while mentoring and growing talent.
Own and evolve the Meijer brand voice, including copy guidelines and standards, ensuring consistency and alignment across all channels and communications.
Act as the steward of voice quality across both AI-assisted and human-generated content.
Operate as a strategic writer and leader, balancing brand, customer, and business needs to guide messaging, storytelling, and communication across initiatives.
Translate brand and campaign strategies into clear messaging frameworks and cohesive storytelling across customer touchpoints, informed by customer mindset and journey across channels.
Provide narrative direction and conceptual support, partnering with designers and creative teams to ensure ideas are customer-centered and aligned to brand intent.
Partner with marketing, merchandising, creative teams, agencies, and legal/compliance to guide messaging, ensure alignment, and translate concepts into high-quality, timely execution while balancing creative expression with business and regulatory needs.
Influence and present to stakeholders at all levels to drive clarity and simplicity in complex business and creative challenges.
Ensure all written content meets brand standards, business objectives, and timelines, maintaining high levels of clarity, consistency, accessibility, and effectiveness across channels.
Support creative leadership in campaign development and execution in collaboration with the broader creative team.
Establish and enhance scalable content frameworks, processes, and workflows to improve efficiency and consistency in how the organization communicates.
Continuously seek opportunities to improve team alignment, ways of working, and customer communication effectiveness.
Apply cultural, social, and industry insights to evolve the brand voice and ensure messaging remains relevant and resonant with customers.
Navigate a complex organizational environment to drive alignment, resolve ambiguity, and advance creative work effectively.