Staff Product Manager, Brand Success

Faire • San Francisco, CA

2d • $220,000 - $302,500 • Hybrid

About The Position

Faire is a technology wholesale platform that connects independent retailers with brands around the world. The Staff Product Manager, Brand Success will help brands succeed on Faire by building systems that identify the most valuable actions for each brand and communicate useful guidance at the right time. Today, much of this guidance comes through account-manager calls, while existing notifications, nudges, and emails can be disjointed, lack context, and fail to reflect each brand’s setup and goals.

The role involves understanding which behaviors help brands grow, evaluating the value of potential actions, identifying each brand’s top opportunities, and enabling brands to act on them. The role works closely with teams that own brand programs, as well as Success, Product Marketing, and Sales, to develop an omnichannel adoption strategy and determine how product guidance should complement human-led support.

The position owns the brand success strategy and roadmap, including a personalized action-targeting system, a growth hub, and a consolidated approach to brand nudges. The initial focus includes helping new brands take the right actions during their first 30 days. The job is suited to a product leader who is comfortable setting direction in ambiguity, working across product and go-to-market teams, and measuring customer outcomes.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 8 years of experience in product at a high-growth technology startup, as a startup founder, or at a top technology company.
• Experience setting direction in an ambiguous space, deciding what is worth working on, and explaining why.
• Ability to deeply understand customer needs and underlying motivations, particularly when customers may not accurately predict how changes will affect their behavior.
• Ability to work across teams and align product teams and go-to-market partners on shared systems.
• Analytical rigor, including defining metrics, designing experiments, and distinguishing caused adoption from adoption that would have happened anyway.
• Leadership skills and enthusiasm for understanding customers and working with a strong team.
• Ability to learn quickly and develop deep understanding of new topics and skills.
• Resourcefulness and ability to execute through difficult work with limited information and ambiguity.
• Creative problem-solving skills, including identifying unintuitive solutions to difficult problems.
• Passion, optimism, and positive energy.
• Care deeply about developing products and solutions that create the best experience for customers.

Responsibilities

• Set the strategy for brand success by identifying behaviors that help brands succeed, adoption barriers, and which guidance should come from product versus a person.
• Own the end-to-end brand success roadmap, including strategy and sequencing for rebuilding systems, contextual nudges, and high-value actions.
• Investigate high-value actions, understand blockers, develop education and reasons to believe, identify relevant moments for guidance, and make actions easy to complete, beginning with new brands’ first 30 days.
• Build a targeting and triggering system that estimates the lifetime-value impact of actions, ranks each brand’s personalized opportunities, and delivers prompts at behavioral moments when brands are likely to act.
• Own a growth hub where brands can see what is limiting their growth and which actions to prioritize.
• Consolidate banners, emails, and in-portal prompts into a prioritized system that other product pods can contribute to.
• Partner with Success, Marketing, and Sales to learn from human-led support and bring effective approaches into the product.
• Define a long-term operating model between product and go-to-market teams and align on which actions belong in-product versus remain human-led.
• Define appropriate metrics and design experiments to distinguish product-caused adoption from adoption that would have occurred anyway.

Benefits

• Flexible paid time off and company-wide recharge days.
• Paid parental leave up to 16 weeks.
• Comprehensive health coverage, with options varying by location.
• Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance.
• Mental health support and coaching through Modern Health.
• Stipends for professional development, wellness, and work-from-home needs.
• Employer-sponsored retirement plan, dependent on country of employment.
• Equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior