Staff Product Manager, Brand Success

Faire • New York City, NY

1d • Hybrid

About The Position

Faire is a technology wholesale platform connecting independent retailers with brands around the world. The Staff Product Manager, Brand Success will own the systems and product strategy that help brands succeed on Faire, from newly launched brands to high-volume sellers. The role focuses on helping brands discover and act on the most valuable growth opportunities through personalized, contextual guidance that complements account-manager support.

The position will define the brand success strategy and roadmap, identify high-value actions and their adoption barriers, and build systems to score shops, estimate the impact of potential actions, prioritize opportunities, and deliver timely guidance. It will also develop a growth hub and consolidate existing notifications, emails, banners, and in-portal prompts into a prioritized guidance system. The role partners with product pods and Success, Product Marketing, and Sales teams to develop an omnichannel adoption strategy and clarify which guidance should be provided through the product versus human-led support.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 8 years of experience in product at a high-growth technology startup, as a startup founder, or at a top technology company.
• Experience setting direction in an ambiguous space and deciding what is worth working on, rather than only executing an inherited roadmap.
• Ability to deeply understand customer needs and underlying motivations, including in situations where customers may not predict how changes affect their behavior.
• Ability to work across teams and align product teams and go-to-market partners on shared systems.
• Analytical rigor, including defining appropriate metrics, designing experiments, and distinguishing caused adoption from adoption that would have happened anyway.
• Leadership skills and enthusiasm for understanding customers and working with a team to build product improvements.
• Ability to learn quickly and develop a deep understanding of new topics and skills.
• Resourcefulness and ability to execute through difficult work with limited information and ambiguity.
• Creative problem-solving skills, including identifying unintuitive solutions to difficult problems.
• Passion for developing products and solutions that create a strong customer experience; optimistic, positive energy.

Responsibilities

• Set the strategy for brand success by identifying behaviors associated with brand success, barriers to adoption, and whether guidance should come from the product or a person.
• Own the end-to-end brand success roadmap, including strategy and sequencing for rebuilding systems, delivering contextual nudges, and focusing on high-value actions.
• Investigate high-value actions, identify blockers, develop education and reasons to believe, select contextual moments to target, and make actions as easy to complete as possible, starting with new brands’ first 30 days.
• Build targeting and triggering systems that estimate the lifetime-value impact of actions, rank each brand’s personalized opportunities, and trigger guidance when brands are most likely to act.
• Create a growth hub where brands can understand what is limiting growth and see their top actions.
• Consolidate banners, emails, and in-portal prompts into a prioritized guidance system that other product pods can contribute to.
• Partner with Success, Marketing, and Sales to learn from human-led approaches, incorporate effective practices into the product, and ensure account managers and self-service tools complement each other.
• Define a long-term operating model between product and go-to-market teams and align on which actions belong in-product versus remain human-led.

Benefits

• Flexible paid time off and company-wide recharge days.
• Paid parental leave up to 16 weeks.
• Comprehensive health coverage, with options varying by location.
• Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance.
• Mental health support and coaching through Modern Health.
• Stipends for professional development, wellness, and work-from-home needs.
• Employer-sponsored retirement plan, dependent on country of employment.
• Equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior