Manager, Brand Marketing LA/West - Jordan NA

Nike • Los Angeles, CA

2d

About The Position

The Jordan Brand Marketing Manager, based in Los Angeles, supports North America’s strategic direction and execution for Critical Sport and commercial moments. The role leads cohort marketing for prioritized consumer segments, developing and executing strategies that build meaningful daily relationships with Jordan Brand consumers. It combines consumer insights and data analysis with brand intuition and storytelling to create effective marketing briefs and consumer connections.

The position leads the North America vision and strategy, with an emphasis on LA, for daily marketing activations focused on consumer engagement, membership acquisition, retention, and reengagement. This includes creating and executing seasonal and daily full-funnel, multi-channel marketing plans and partnering with brand creative to align storytelling with distribution plans, drive lifetime value, and maximize engagement. A test-and-learn approach informs the work, including shaping consumer cohort learning agendas and measurement plans.

The manager collaborates across channel, media, creative, data science, insights, planning, and brand marketing teams, as well as the LA-based Jordan Brand Marketing Team and the North America Jordan Brand Marketing Team. The position reports directly to the Jordan Brand Marketing Director for LA.

Requirements

• BA/BS degree, or a suitable combination of education, experience, and training.
• At least 5 years of work experience in digital/online marketing or a related field.
• Expert understanding of digital marketing strategy and tactics across digital apps, email, .com experiences, paid media, and social.
• Proven track record leading and executing cohort-based, multi-channel marketing strategies.
• Outstanding leadership skills and ability to influence functional teams and large cross-functional projects.
• Excellent written and verbal communication skills, including presentation skills.
• Strong analytical skills and comfort leveraging both art and science.

Nice To Haves

• Experience developing cohort-based, multi-channel marketing strategies for parent/teen targets.

Responsibilities

• Lead North America’s vision and strategy, with an emphasis on LA, for daily marketing activations.
• Develop and execute marketing initiatives focused on consumer engagement, membership acquisition, retention, and reengagement against defined consumer growth priorities.
• Create and execute seasonal and daily full-funnel, multi-channel marketing plans.
• Partner with brand creative to optimize storytelling against distribution plans, drive lifetime value, and maximize engagement.
• Help shape consumer cohort learning agendas and measurement plans using a test-and-learn approach.
• Collaborate with channel, media, creative, data science, insights, planning, and brand marketing teams, and Jordan Brand teams in LA and North America.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager