Manager, Brand Marketing LA/West - Jordan NA

Nike • Los Angeles, CA

1d • $104,600 - $213,700

About The Position

The Jordan Brand Marketing Manager, based in Los Angeles, supports the strategic direction and execution of North American Critical Sport and commercial moments. The role leads cohort marketing for prioritized consumer segments, creating and executing strategies that build meaningful daily relationships with Jordan Brand consumers.

The position leads the North America vision and strategy, with an emphasis on Los Angeles, for daily marketing activations focused on consumer engagement, membership acquisition, retention, and reengagement against defined consumer growth priorities. It develops and executes seasonal and daily full-funnel, multi-channel marketing plans and partners with brand creative to optimize storytelling against distribution plans, drive lifetime value, and maximize engagement.

A test-and-learn approach guides the work. The manager helps shape consumer cohort learning agendas and measurement plans to improve the team's ability to understand consumers daily. The role calls for balancing data and insights with brand judgment and storytelling, and for being effective in ambiguity while helping create new approaches.

Requirements

• BA/BS degree, or a suitable combination of education, experience, and training.
• At least 5 years of work experience in digital/online marketing or a related field.
• Expert understanding of digital marketing strategy and tactics across digital apps, email, .com experiences, paid media, and social.
• Proven track record leading and executing cohort-based, multi-channel marketing strategies.
• Outstanding leadership skills, including the ability to influence functional teams and large cross-functional projects.
• Excellent written and verbal communication skills, including presentation skills.
• Strong analytical skills and comfort leveraging both art and science.

Nice To Haves

• Experience developing cohort-based, multi-channel marketing strategies for parent/teen targets.

Responsibilities

• Lead the North America vision and strategy, with an emphasis on Los Angeles, for daily marketing activations.
• Drive consumer engagement, membership acquisition, retention, and reengagement against defined consumer growth priorities.
• Create and execute seasonal and daily full-funnel, multi-channel marketing plans.
• Partner with brand creative to optimize storytelling against distribution plans, drive lifetime value, and maximize engagement.
• Help shape consumer cohort learning agendas and measurement plans using a test-and-learn approach.
• Collaborate with channel, media, creative, data science, insights, planning, and brand marketing partners.
• Build collaboration, partnership, and consensus across the Jordan Brand matrix.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager