Senior Manager In-Person/Employee Co-Brand Acquisition

United Airlines•Chicago, IL

4d•$127,870 - $166,492•Hybrid

About The Position

The Senior Manager - Co-Brands leads card acquisition strategy through United’s in-person “live” channels, including inflight, airport, call center, and lounges. The leader develops and coordinates plan design, communications, incentives, and promotional strategies to drive new cobrand card accounts through these channels. The role works across multiple frontline work groups and United’s physical footprint to use digital, experiential, and other touchpoints to drive account growth and card spend. The Senior Manager steers omnichannel marketing across airline-owned digital platforms, airport touchpoints, and influencer activations in destination markets. The role translates brand strategy into integrated marketing plans and oversees campaigns that reinforce brand positioning across customer touchpoints. It also evaluates competitive positioning and manages brand narratives to differentiate the airline in priority markets. The position has a hybrid work arrangement, with approximately 50% onsite at United’s Chicago office and the remainder remote. Travel is approximately 30% of the time.

Requirements

5+ years of relevant experience.
High school diploma or equivalent.
Experience in marketing, communications (B2C, internal, B2B), workforce management, or sales supporting major global brands, clients, or initiatives.
Experience leading a team, with strong leadership, executive presence, communication, presentation, project management, and analytical skills.
Ability to manage a large-scale marketing budget with measurable return on investment and collaborate with and influence senior leaders, partners, and customers.
Ability and willingness to travel approximately 30% of the time.
Ability to walk extensively throughout airport terminal gates, main lobbies, and onboard aircraft, and lift boxes of promotional materials, literature collateral, and branded items up to 25 lbs.
Must be legally authorized to work in the United States for any employer without sponsorship.
Successful completion of an interview is required to meet job qualifications.
Reliable, punctual attendance is an essential function of the position.

Nice To Haves

Bachelor’s degree preferred.
Experience growing as a subject matter expert.
Demonstrated track record of problem-solving and creative thinking.
Experience driving sales performance from frontline employees.
Understanding of the capabilities and limitations of generative AI tools, and ability to use them for research, analysis, content creation, and problem-solving while validating outputs and following responsible AI, data privacy, and security policies.

Responsibilities

Drive co-brand card acquisitions through inflight, airport, call center, and lounge employees.
Develop incentive program structure and economics.
Manage relationships with operational and commercial leaders.
Manage field employees across United hubs and operational groups.
Manage the cost budget tied to these initiatives.
Steer omnichannel marketing across airline-owned digital platforms, airport touchpoints, and influencer activations in destination markets.
Translate brand strategy into integrated marketing plans and oversee campaigns that reinforce brand positioning across customer touchpoints.
Evaluate competitive positioning and manage brand narratives to differentiate the airline in priority markets.