Manager, Co-brand Acquisition Marketing

Waldorf Astoria Kuwait•McLean, VA

1d•$90,000 - $120,000•Onsite

About The Position

The Manager, Co-brand Acquisition Marketing helps drive growth across Hilton’s portfolio of co-branded credit cards by leading and executing marketing initiatives to acquire new cardmembers. The role partners with American Express and serves as Hilton’s cross-functional marketing lead, delivering integrated, data-driven campaigns and touchpoints that support shared business objectives and portfolio growth. The position is based onsite at a Hilton corporate office in McLean, Virginia, or Dallas, Texas, and reports to the Director of the Co-Brand Marketing team. The manager leads acquisition campaigns across owned and paid channels, oversees campaign planning and execution, and guides team members and agency partners. They develop test-and-learn roadmaps, analyze campaign and channel results, and turn insights into recommendations to improve efficiency, acquisition outcomes, and business performance. The role also owns performance reporting and executive readouts and supports broader co-brand initiatives and enterprise priorities related to customer acquisition and long-term cardmember engagement. In collaboration with Hilton’s internal co-brand program team and American Express, the manager aligns acquisition priorities and marketing plans, coordinates joint initiatives, leads cross-functional teams, and ensures Hilton co-brand activity receives legal and compliance approval. Key deliverables include campaign and creative briefs, campaign assets with quality assurance, performance reporting, and testing and optimization frameworks. Hilton lists a pay range of $90,000–$120,000, determined by applicable specialized experience and location. Eligible team members may participate in the Hilton Annual Incentive (Bonus) Plan, subject to plan terms and conditions.

Requirements

Five years of professional experience.
Four years of experience in marketing, loyalty, co-brand, financial services, or a related field.
Proven experience driving data-driven marketing strategies and business results.
Experience leading cross-functional initiatives and influencing stakeholders.
Ability to work onsite at the McLean, Virginia, or Dallas, Texas location.

Nice To Haves

Knowledge of customer acquisition, audience targeting, testing, and optimization.
A strategic, customer-focused mindset.
Experience managing agency and partner relationships.
Experience in a regulated industry.

Responsibilities

Lead acquisition marketing campaigns and touchpoints across owned and paid channels, aligning them with co-brand and enterprise growth objectives.
Oversee end-to-end campaign planning and execution, guiding team members and agency partners to deliver high-quality marketing deliverables on time and on strategy.
Develop and oversee test-and-learn roadmaps to optimize audience targeting, messaging, creative, and channel investments.
Analyze channel and campaign performance and translate insights into recommendations that improve cost efficiency, acquisition goals, and business results.
Own reporting socialization and executive readouts, communicating results, insights, risks, and recommendations to leadership and stakeholders.
Support broader co-brand initiatives and enterprise priorities that drive customer acquisition and long-term Card Member engagement.
Partner with Hilton’s internal co-brand program team to align on acquisition priorities, performance optimization, and business objectives.
Lead cross-functional marketing teams in developing, executing, and optimizing acquisition marketing tactics.
Liaise with American Express’s co-brand team to align marketing plans, coordinate joint Amex and Hilton initiatives, and ensure legal and compliance approval of Hilton co-brand activity.
Create campaign and creative briefs, oversee campaign asset delivery and quality assurance, and manage campaign reporting, performance tracking, testing frameworks, and optimization plans.

Benefits

Hilton travel program with 110 nights of discounted travel and room rates as low as $40 per night.
Employee stock purchase program offering Hilton shares at a 15% discount.
Paid parental leave for eligible Team Members, including partners and adoptive parents.
Caregiving concierge services.
Crisis Concierge support.
Free counseling and support through the Employee Assistance Program for eligible Team Members.
Paid time off.
Health and welfare benefits, including health plans, dental coverage, and vision coverage.
Retirement plans.
Eligibility to participate in the Hilton Annual Incentive (Bonus) Plan, subject to plan terms and conditions.