Talent Acquisition Brand Specialist

Franciscan Alliance, Inc.

7d•$58,700 - $80,712•Remote

About The Position

The Talent Acquisition Brand Specialist develops and executes talent attraction and employment branding strategies to help Franciscan Health attract qualified coworkers, Advanced Practice Providers (APPs), and physicians, while building sustainable talent pipelines for current and future workforce needs. The role creates, coordinates, and optimizes recruitment-focused content, campaigns, digital outreach, and candidate engagement initiatives that communicate the organization’s employment value proposition, culture, and career opportunities to diverse workforce populations. The Specialist reports to Talent Acquisition and has a dotted-line relationship to Provider Recruitment. Working with Marketing and Communications, Talent Acquisition, Provider Recruitment, and other stakeholders, the role ensures recruitment marketing is targeted, consistent, measurable, and aligned with organizational brand standards. The Specialist evaluates and improves talent attraction strategies using recruitment data, labor market intelligence, sourcing trends, candidate engagement metrics, and campaign performance measures. This is a work-from-home position. The candidate must reside in the Eastern or Central time zone and within 60 miles of a Franciscan location. Travel of up to 20% is required.

Requirements

At least 5 years of experience in talent acquisition, provider recruitment, marketing, employer branding, talent attraction, recruitment communications, digital candidate engagement, or a closely related field.
Bachelor’s degree in Business, HR, Marketing, Communications, or a related field.
Must reside within the Eastern or Central time zone and within 60 miles of a Franciscan location.
Travel up to 20% is required.

Nice To Haves

Experience in healthcare.

Responsibilities

Develop and execute employment branding and talent attraction strategies supporting recruitment of coworkers, providers, and physicians across the organization.
Identify opportunities to strengthen awareness of the organization as an employer and practice destination and differentiate its employment and professional opportunities in competitive labor markets.
Plan, develop, coordinate, and execute targeted recruitment campaigns for priority positions, specialties, locations, and talent segments.
Determine appropriate messaging, channels, audiences, and outreach approaches in partnership with Talent Acquisition and Provider Recruitment.
Develop and maintain recruitment-focused content for career sites, provider recruitment channels, social media, digital advertising, email campaigns, recruitment materials, and other candidate-facing platforms.
Ensure recruitment content accurately represents employment and practice opportunities, organizational culture, and the employment value proposition while adhering to organizational brand standards.
Partner with Talent Acquisition, Provider Recruitment, HR leaders, and operational and clinical leaders to understand hiring challenges, workforce priorities, hard-to-fill positions and specialties, and emerging talent needs.
Translate workforce and recruitment needs into targeted talent attraction and candidate engagement approaches.
Track and evaluate talent attraction activities using measures such as candidate traffic, engagement, applicant or prospect conversion, source effectiveness, campaign performance, and other recruitment metrics.
Use evaluation findings to recommend adjustments and improve the effectiveness and return on talent attraction investments.
Stay current on marketing trends, healthcare digital practices, and industry best practices.
Support employment brand presence through recruitment events, professional and community partnerships, educational relationships, physician and professional networks, and other talent pipeline initiatives.
Coordinate with Marketing/Communications and other internal partners to maintain brand consistency while addressing recruitment needs.