Global Brand Manager

Paula's Choice Skincare

2d • $105,000 - $115,000 • Hybrid

About The Position

Paula’s Choice is seeking a Global Brand Manager to help bring marketing strategy to life for key campaigns across its skincare portfolio. The role supports campaign architecture, launch execution, and post-launch performance reporting, partnering closely with Creative, Social, Influence, Copy, Finance, analytics, and regional teams. It offers the opportunity to build strategic and financial skills while working alongside more senior marketers.

The Global Brand Manager supports campaign strategy and development, including positioning, campaign platforms, and creative briefs informed by substantiated clinical claims and competitive intelligence. The role coordinates phased global launch timelines and workstreams, supports marketing budget allocation and spend tracking, and turns campaign and launch data into clear updates for leadership. It also helps adapt global campaigns to regional market needs and prepares strategy, launch, and performance materials.

The role is based at Paula’s Choice’s Seattle headquarters in a hybrid or onsite arrangement, or may be remote for candidates based on the West Coast. It is full-time, with typical business hours and some flexibility for global time-zone coordination. Occasional domestic and international travel may be required for launch events, retail partner meetings, and regional collaboration. The approximate annual salary range is $105,000–$115,000, depending on experience and location; the position is also eligible for the company discretionary bonus plan.

Requirements

• 3–5 years of experience in brand marketing, product marketing, or a related role.
• Familiarity with the beauty industry, including prestige retail dynamics such as Sephora, DTC, and Amazon channels.
• Financial and numerical acumen, including comfort with spend models, ROI cases, and budget trackers, and the ability to identify clear takeaways.
• Experience supporting marketing performance reporting and translating campaign data into useful insights.
• Strong timeline and project management skills, including experience supporting multi-workstream launches against deadlines.
• Strong presentation skills and ability to build clear, professional decks and materials.
• Strong written and verbal communication skills, sound judgment navigating ambiguity, and ability to manage competing priorities.
• Proficiency with Microsoft Office, including PowerPoint and Excel.
• Collaborative, detail-oriented mindset, bias toward action, and passion for building trusted brands.
• Must be West Coast based if working remotely.
• Ability to handle long periods of screen time and sitting.

Nice To Haves

• Experience in beauty, skincare, or a comparable prestige/CPG category.
• Exposure to regional or international marketing and interest in coordinating execution across multiple markets and cross-functional teams.
• Experience with marketing analytics, retail media, or reporting platforms.

Responsibilities

• Support development of brand marketing strategy for assigned campaigns, including positioning, campaign platforms, and creative briefs grounded in clinical claims substantiation and competitive intelligence.
• Partner with Creative, Social, Copy, and Influence teams to develop full-funnel paid, earned, and owned campaign elements for DTC, Amazon, and prestige retail partners such as Sephora.
• Maintain go-to-market toolkits, marketing SharePoint content, launch tiering, and brief templates.
• Manage launch timelines across phased global rollouts and coordinate dependencies across Creative, Retail, Media, and regional brand teams.
• Maintain RACI matrices across launch workstreams and flag timeline risks and potential mitigations in partnership with the manager.
• Support marketing budget allocations tied to expected volume, share, and ROI outcomes.
• Manage early-read and post-launch performance reporting across DTC, Amazon, and Sephora, synthesizing data into clear leadership updates.
• Partner with Finance and analytics stakeholders to track campaign spend against budget and flag variances.
• Contribute to a measurement framework connecting marketing activity to business results.
• Coordinate between brand strategy and regional execution teams across North America, EU, APAC, and ANZ, helping adapt campaigns to local market needs.
• Build relationships with regional creative, retail media, and commercial stakeholders to support consistent brand expression with local relevance.
• Prepare materials for leadership and cross-regional updates on campaign strategy and performance.
• Build PowerPoint decks, Excel models, and PDFs communicating strategy, performance, and recommendations.
• Present brand strategy, launch plans, and performance updates to the manager and cross-functional partners.
• Perform other responsibilities as assigned by the manager.

Benefits

• Generous paid time off, including time off to volunteer.
• Learning and development resources for personal and professional growth.
• Wellness benefits, including meditation app memberships, product discounts, and free product samples.
• Company discretionary bonus plan.
• Dog-friendly office.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed