Global Brand Director

RayNeo USA • Crest Hill, IL

1d • Remote

About The Position

RayNeo is a consumer augmented reality company backed by TCL Electronics and recognized as the Official Worldwide Olympic Partner in the AR glasses category. Its mission is to transform everyday life through augmented reality and AI-powered wearable technology. Operating in more than 30 markets, RayNeo combines optical research, product innovation, and manufacturing to develop intelligent wearable experiences.

The Global Brand Director leads the development and execution of RayNeo’s global brand strategy, ensuring a consistent and recognizable identity across international markets. The role works with executive leadership and product, marketing, communications, and regional teams across North America and China to strengthen brand positioning, increase awareness, and translate technology innovation into consumer experiences. The position offers the opportunity to shape the global identity of an emerging technology company and influence consumer perceptions of augmented reality.

Requirements

• 8+ years of experience in brand management, global marketing, or brand strategy.
• Demonstrated experience leading and executing large-scale brand initiatives.
• Strong understanding of international markets, consumer behavior, and brand positioning.
• Proven leadership, strategic planning, and cross-functional collaboration skills.
• Excellent written and verbal communication skills.

Nice To Haves

• Experience in consumer electronics, augmented reality (AR), virtual reality (VR), AI, or wearable technology.
• Background in global brand development and international market expansion.
• Experience managing integrated marketing campaigns and multi-channel brand activations.
• Knowledge of digital marketing, social media strategy, influencer marketing, and content development.
• Experience managing creative agencies, media partnerships, and external vendors.
• Familiarity with North American and Asian markets, particularly China.
• Experience with product launches, technology branding, retail marketing, and consumer engagement.
• Ability to manage multicultural teams and collaborate across international time zones.

Responsibilities

• Develop and oversee global brand strategy, positioning, messaging, and identity.
• Lead integrated brand campaigns across digital, social, retail, events, and international markets.
• Ensure consistent brand representation across global platforms, partnerships, and customer touchpoints.
• Collaborate with product and marketing teams to communicate the value of AR glasses and AI-powered wearable technology.
• Oversee brand research, competitive intelligence, market perception, and audience insights.
• Manage creative direction, brand guidelines, agency relationships, and campaign execution.
• Build strategic brand partnerships and identify opportunities to increase global visibility.
• Establish brand performance metrics and report strategic progress to executive leadership.

Benefits

• Remote-first working arrangement with opportunities for international collaboration.
• Opportunity to work with a globally recognized AR and AI wearable technology company.
• Exposure to international markets, global partnerships, and high-profile brand initiatives.
• Direct collaboration with executive leadership and cross-functional teams.
• Access to RayNeo’s latest augmented reality glasses and product innovations.
• Opportunities for professional growth and leadership development.
• Performance-based bonus and incentive opportunities, subject to company policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed