Brand Manager, Global OPI

Wella Professionals•Calabasas, CA

6d•Hybrid

About The Position

The Brand Manager, Global OPI will lead development of quarterly Color Collections across key segments of OPI’s product portfolio and assigned Retail Innovation projects. The role develops consumer-centric innovation strategies, delivers the global product pipeline, and translates emerging trends and consumer insights into product concepts and commercial stories that support brand growth. The Brand Manager leads cross-functional teams to deliver new products on time to global markets and collaborates with Global Trade Marketing, Creative, Digital, Social, PR/Influencer Marketing, Education, and Global Market teams on launches and activation strategies. The position is based in Calabasas, California, with a hybrid schedule of three days onsite, and reports to an Associate Marketing Director.

Requirements

At least 5 years of relevant experience in marketing, product development, or brand management.
Bachelor’s degree required.
Strong strategic and data-analytic skills.
Digital savvy with an eye for beauty and trends.
Self-starter who can work with agility and adapt to a changing landscape while staying focused on priorities.
Strong presentation and communication skills.
Ability to work alongside and present to senior management.
Operational discipline, attention to detail and accuracy, and financial acumen.
Leadership, ownership, accountability, and collaboration skills.
Proficiency with MS Office, specifically Excel and PowerPoint.

Nice To Haves

Experience in the beauty or fashion industry; nail industry experience is a plus.
MBA.
Knowledge and experience in core brand-management areas, including global and local marketing, media planning (including digital), influencer marketing, market analysis, market research, creative feedback, P&L management, and marketing-plan development.

Responsibilities

Understand sales trends, consumer behavior, retailer insights, and industry trends to make strategic decisions that drive business growth.
Lead quarterly Color Theme product development across key product segments, from trend research and creative concepts through shade selection, look design, product design, and commercialization.
Lead assigned Retail Innovation projects by identifying unmet consumer needs and translating insights into differentiated product concepts, features, and benefits.
Lead pre-launch P&L work and post-launch performance analysis, turning sales, retailer, and consumer insights into actionable strategies.
Translate emerging color, beauty, fashion, and cultural trends into product concepts that reinforce OPI’s brand equity and visual identity.
Develop and communicate innovation briefs, project updates, and strategic recommendations to support cross-functional alignment and decisions.
Partner with Technical Development and cross-functional teams to meet stage-gate milestones and ensure products ship on time.
Collaborate with Global Creative on briefs, visual direction, product storytelling, and design elements for assigned projects.
Conduct competitive analysis to identify trends, technologies, and opportunities in the nail category.
Partner with Global Trade Marketing and key markets to ensure innovations fit market needs and have strong go-to-market and activation plans.
Collaborate with Digital & Social, PR/Influencer Marketing, Education, and Global Markets on launch, sustain, and support strategies.