Brand Manager, Global OPI

Wella

8d•$110,000 - $120,000•Hybrid

About The Position

The Brand Manager, Global OPI, leads development of quarterly Color Collections across key segments of the OPI product portfolio and Retail Innovation projects. The role focuses on consumer-centric innovation strategies, delivering the global product pipeline, and translating emerging trends and consumer insights into product concepts and commercial stories that support brand growth. The position leads cross-functional teams to deliver new products on time to global markets and collaborates with Global Trade Marketing, Creative, Digital, Social, PR/Influencer Marketing, Education, and Global Market teams on product launches and activation strategies. Reporting to an Associate Marketing Director, the Brand Manager drives business performance through consumer-centric innovation, strengthens brand relevance, and develops products for nail technicians and end consumers. The position is based in Calabasas, California, with a hybrid schedule of three days onsite.

Requirements

At least 5 years of relevant experience in marketing, product development, or brand management.
Bachelor’s degree required.
Strong strategic and data-analytic skills.
Digitally savvy with an eye for beauty and trends.
Self-starter who can act with agility, stay focused on priorities, and adapt to a changing landscape.
Strong presentation and communication skills.
Ability to work alongside and present to senior management.
Operational discipline, attention to detail and accuracy, and financial acumen.
Strong ownership, accountability, leadership, and collaboration skills.
Proficiency with computers and MS Office, specifically Excel and PowerPoint.

Nice To Haves

Experience in the beauty or fashion industry; nail-industry experience is a plus.
MBA.
Knowledge and experience in core brand management areas, including global and local marketing, media planning including digital, influencer marketing, market analysis, market research, creative feedback, P&L management, and marketing-plan development.

Responsibilities

Understand sales trends, consumer behavior, retailer insights, and industry trends to make strategic business decisions.
Lead product development of quarterly Color Themes across key product segments, from trend research and concept development through shade selection, look design, product design, and commercialization.
Lead assigned Retail Innovation projects by identifying unmet consumer needs and translating insights into differentiated product concepts, features, and benefits.
Lead pre-launch P&L and post-launch performance analysis, turning sales, retailer, and consumer insights into actionable strategies.
Translate emerging color, beauty, fashion, and cultural trends into product concepts that reinforce OPI’s brand equity and visual identity.
Develop and communicate innovation briefs, project updates, and strategic recommendations to support cross-functional alignment and decisions.
Partner with Technical Development and cross-functional teams to ensure product development meets stage-gate milestones and ships on time.
Work with Global Creative to develop creative briefs and establish visual direction, product storytelling, and design elements for Color Themes and Retail Innovation projects.
Conduct competitive analysis to identify trends, technologies, and opportunities to strengthen OPI’s position in the nail category.
Partner with Global Trade Marketing and key markets to ensure innovation meets market needs and has strong go-to-market and activation plans.
Collaborate with Digital & Social, PR/Influencer Marketing, Education, and Global Markets on launch, sustain, and support strategies for new products and commercial initiatives.