Sr. Brand Integrated Marketing Manager
About The Position
OneMain is seeking an experienced brand or integrated marketing leader to develop strategies across multiple channels, including organic social, and translate business priorities into content programs that build brand reputation. This marketer-first role requires strong social media fluency, the ability to build a plan around business needs, make recommendations to senior leaders, and direct creative and production partners. The role partners with Corporate Communications, HR, Talent Acquisition, Legal/Compliance, and business leaders, and guides initiatives through a multi-layer review process. It focuses on organic channels, does not manage paid media, and owns content production budgets, including photography, video production, and freelance or contractor resources. The manager leads OneMain's integrated organic brand strategy, editorial approach, enterprise content calendar, and cross-functional content governance. The role develops customer, employer brand, reputation, and recruiting content; coordinates with paid media, SEO, integrated marketing, HR, and Talent Acquisition; and manages creative teams and external production partners. It also owns organic-channel measurement and reporting, community engagement strategy, and responsible AI content standards, while helping strengthen OneMain's visibility in AI-generated search and discovery experiences. Success means connecting organic brand strategy to measurable business priorities, strengthening OneMain's reputation with customers, prospective employees, and community audiences, advancing strong ideas through review and into market, and serving as a trusted partner across Marketing, HR, and Corporate Communications. The target base salary range is $90,000–$120,000. The role is also eligible for a competitive compensation program based on individual and company performance.
Requirements
- 7+ years of marketing experience, with a proven track record of building strategies and campaigns tied to business problems and measurable results.
- Experience marketing a large, consumer-facing brand within an enterprise or matrixed organization.
- Strong understanding of organic social strategy and experience with social publishing, listening, and analytics platforms.
- Experience developing employer brand and recruitment marketing content.
- Executive presence and experience influencing senior leaders, including gaining buy-in for new ideas.
- Experience directing creative teams, agencies, or production partners and managing production budgets.
- Strong editorial judgment and brand storytelling skills.
- AI fluency, including an understanding of how brands appear in AI-powered search experiences.
- Strong project management skills and the ability to drive multiple initiatives independently.
- Bachelor's degree in Marketing, Communications, or a related field.
Nice To Haves
- Experience in financial services or another regulated industry, including partnering with Legal/Compliance on content review.
- Experience with GEO/AI search visibility initiatives or governance for AI-assisted content.
Responsibilities
- Build and lead OneMain's integrated organic brand strategy, grounded in business priorities and measurable goals.
- Translate business challenges into marketing strategies and campaigns across social, employer brand, and AI-driven discovery channels.
- Define the editorial strategy and content roadmap, and own the enterprise editorial calendar.
- Partner with paid media, SEO, and integrated marketing teams to connect organic strategy to broader campaigns and business initiatives.
- Ensure a consistent, differentiated brand voice across customer, employer, and reputation content.
- Present recommendations and performance insights to senior leaders, and advocate for new ideas, including when they meet initial resistance.
- Guide work through Legal/Compliance, Corporate Communications, and business stakeholder review while keeping initiatives moving.
- Direct the creative team and external production partners through clear briefs, constructive feedback, and high quality standards.
- Manage photography, video, and freelance production budgets and external partner relationships.
- Own the cross-functional content governance process.
- Translate OneMain's Employer Value Proposition (EVP) into compelling recruiting and employer brand content across LinkedIn, Glassdoor, Handshake, and other talent-facing channels.
- Partner with HR and Talent Acquisition to elevate employee stories, executive voices, and authentic employee advocacy.
- Set the approach for community engagement across owned channels, ensuring it reflects brand voice and sound judgment.
- Monitor audience sentiment, industry trends, and competitive activity to inform strategy and identify new growth opportunities.
- Own measurement and reporting across organic channels, connecting results to business outcomes rather than engagement alone.
- Turn data into clear, actionable recommendations for senior leaders.
- Partner with SEO/GEO initiatives to strengthen OneMain's visibility within AI-generated search and discovery experiences.
- Establish standards for responsible use of AI in content, including brand voice guardrails and review practices for accuracy and compliance.
- Continuously test new formats, platform features, and storytelling approaches.
Benefits
- Competitive compensation program based on individual and company performance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
