Sr. Integrated Marketing Manager, Lifestyle

Peter Millar•Raleigh, NC

About The Position

The Senior Manager, Integrated Marketing - Lifestyle leads the development and execution of marketing strategies that build awareness, engagement, and affinity for Peter Millar’s lifestyle business, defined as categories and consumer occasions outside of golf. The role connects brand storytelling, product launches, cultural insights, and strategic partnerships in cohesive 360-degree campaigns that express Peter Millar’s aspirational lifestyle beyond the golf course. Working with Brand, Consumer Engagement, Creative, Media, Digital, Merchandising, and Product teams, the role focuses on lifestyle customer personas and ensures touchpoints express the brand’s values of craft, sophistication, and quality. The position calls for refined brand storytelling, cultural awareness, and experience integrating campaigns for fashion, lifestyle, or premium consumer brands. The Senior Manager also supports the Senior Director of Brand Management in defining and measuring lifestyle brand and business impact.

Requirements

At least 7 years of experience in integrated marketing, brand marketing, or consumer marketing.
Demonstrated success developing and executing multichannel marketing campaigns that increase brand awareness, consideration, and consumer engagement.
Experience building and activating integrated campaigns across digital, social, PR, media, e-commerce, experiential, and partnership channels.
Strong understanding of the premium consumer journey and how to build brand affinity through cultural relevance and compelling storytelling.
Ability to connect creative storytelling with data-driven insights.
Strong project management, prioritization, and cross-functional collaboration skills.
Refined taste level and understanding of visual and tonal brand alignment in premium markets.
Strong written and verbal communication skills, including confidence presenting to senior leadership.
Curiosity, entrepreneurial thinking, and ability to identify whitespace opportunities and develop innovative programs that create cultural relevance and consumer engagement.

Nice To Haves

Bachelor’s degree or equivalent preferred.
Experience in luxury apparel, fashion, lifestyle, hospitality, travel, or premium consumer brands.

Responsibilities

Lead lifestyle marketing strategy and go-to-market planning for categories and consumer occasions outside of golf.
Develop and execute integrated lifestyle campaigns across upper- to middle-funnel stages, ensuring consistent messaging and visual identity.
Collaborate with Creative, Media, and Consumer Engagement teams—including Social, PR, and Influencer—to develop storytelling that drives awareness, consideration, and engagement.
Partner with Merchandising and Product teams on seasonal narratives and product positioning aligned with lifestyle consumer needs and occasions.
Manage cross-functional campaign timelines, deliverables, budgets, and KPIs across brand, digital, e-commerce, PR, social, media, and wholesale touchpoints.
Connect upper- and mid-funnel lifestyle initiatives with consumer engagement, conversion, and performance goals in collaboration with Media and Digital Commerce teams.
Support the Senior Director of Brand Management in defining and measuring lifestyle brand awareness, consideration, engagement, and business impact with the Corporate Strategy Team.
Lead creative briefings for lifestyle campaigns, distinguishing and strengthening Peter Millar’s relevance beyond golf while aligning with the broader brand narrative.
Translate cultural, consumer, and competitive insights into lifestyle marketing opportunities, seasonal stories, and audiences; organize these into a cohesive strategy and calendar and communicate with stakeholders.
Identify and execute strategic partnerships, collaborations, and brand experiences that expand the lifestyle audience and reinforce positioning beyond golf.
Monitor cultural, fashion, travel, and consumer trends to keep the brand’s lifestyle presence relevant, elevated, and aspirational.