Sr. Integrated Marketing Manager, Lifestyle

Peter Millar•Raleigh, NC

About The Position

The Senior Manager, Integrated Marketing - Lifestyle will lead the development and execution of marketing strategies that build awareness, engagement, and affinity for Peter Millar's lifestyle business, defined as categories and consumer occasions outside of golf. The role connects brand storytelling, product launches, cultural insights, and strategic partnerships into cohesive 360-degree campaigns that express Peter Millar's aspirational world beyond the golf course. Working with Brand, Consumer Engagement, Creative, Media, Digital, Merchandising, and Product teams, the manager will focus on lifestyle customer personas and ensure brand touchpoints express Peter Millar's values of craft, sophistication, and quality. The role calls for refined brand storytelling, cultural awareness, and integrated marketing experience in fashion, lifestyle, or premium consumer brands.

Requirements

Bachelor's degree or equivalent preferred.
At least 7 years of experience in integrated marketing, brand marketing, or consumer marketing.
Demonstrated success developing and executing multichannel campaigns that increase brand awareness, consideration, and consumer engagement.
Experience building and activating integrated campaigns across digital, social, PR, media, e-commerce, experiential, and partnership channels.
Strong understanding of the premium consumer journey and building brand affinity through cultural relevance and compelling storytelling.
Ability to connect creative storytelling with data-driven insights.
Excellent project management, prioritization, and cross-functional collaboration skills.
Refined taste and understanding of visual and tonal brand alignment in premium markets.
Strong written and verbal communication skills, including confidence presenting to senior leadership.
Curious and entrepreneurial approach, with the ability to challenge conventional thinking, uncover whitespace opportunities, and develop innovative programs that drive cultural relevance and consumer engagement.

Nice To Haves

Experience in luxury apparel, fashion, lifestyle, hospitality, travel, or premium consumer brands.

Responsibilities

Lead lifestyle marketing strategy and go-to-market planning for Peter Millar categories and consumer occasions outside of golf.
Develop and execute integrated lifestyle campaigns across upper and middle funnel, maintaining consistency in messaging and visual identity.
Collaborate with Creative, Media, and Consumer Engagement teams, including Social, PR, and Influencer, on storytelling that drives awareness, consideration, and engagement.
Partner with Merchandising and Product teams to shape seasonal narratives and product positioning around lifestyle consumer needs and occasions.
Manage cross-functional campaign timelines, deliverables, budgets, and KPIs across brand, digital, e-commerce, PR, social, media, and wholesale touchpoints.
Work with Media and Digital Commerce teams to connect upper- and mid-funnel initiatives with consumer engagement, conversion, and performance goals.
Support the Senior Director of Brand Management in defining and measuring lifestyle brand awareness, consideration, engagement, and business impact with the Corporate Strategy Team.
Lead creative briefs for lifestyle campaigns, distinguishing and strengthening the brand's relevance beyond golf while aligning with its broader narrative.
Translate cultural, consumer, and competitive insights into marketing opportunities, seasonal stories, and audiences.
Organize ideas into a cohesive strategy and calendar and maintain clear communications with stakeholders.
Identify and execute strategic partnerships, collaborations, and brand experiences that expand the lifestyle audience and reinforce brand positioning beyond golf.
Monitor cultural, fashion, travel, and consumer trends to keep Peter Millar's lifestyle presence relevant, elevated, and aspirational.