Sr. Integrated Marketing Manager, Golf

Peter Millar•Raleigh, NC

About The Position

The Senior Integrated Marketing Manager, Golf, is the strategic brand lead for Peter Millar’s golf business. The role translates enterprise priorities, consumer insight, product direction, and the golf calendar into integrated marketing strategies that strengthen Peter Millar’s leadership in golf and elevate the brand. Reporting to the Senior Director of Brand Management, the Senior Manager leads golf brand planning and full-funnel campaign development, partnering across Marketing, Creative, Merchandising, Sales, Digital Commerce, Media, Social, Public Relations, International, Finance, Operations, and Customer Service. The position calls for deep knowledge of amateur and professional golf, the golf apparel marketplace, premium brand building, and a customer-service-first approach. The role owns the annual and long-range golf marketing strategy, seasonal and moment-based campaign plans, marquee golf initiatives, creative workflows, assigned budgets and forecasts, and campaign measurement. It connects Peter Millar’s on-course authority with off-course style, hospitality, travel, and lifestyle storytelling while protecting the distinct role and standards of the golf brand. The Senior Manager evaluates partnerships, platforms, experiences, and business-development opportunities; presents recommendations to leadership; and leads internal partners, agencies, and project teams through strategy and execution. Peter Millar is an American lifestyle brand founded in 2001 and based in Raleigh and Durham, North Carolina. It offers luxury performance sportswear, resort and country club apparel, sophisticated classics, tailored clothing, and accessories. Peter Millar and G/FORE are equal opportunity employers and prohibit discrimination and harassment in employment.

Requirements

Bachelor’s degree in marketing, business, communications, sports management, or a related field.
7–10 years of progressive brand, integrated marketing, sports marketing, partnership marketing, or related experience.
Demonstrated experience leading complex 360-degree campaigns, major partnerships, and cross-functional teams from strategy and briefing through launch, measurement, and optimization.
Experience managing budgets, forecasts, timelines, vendors, and senior-level presentations.
Proficiency in Microsoft Office, presentation and project-management tools, digital and social analytics platforms, and web analytics or reporting tools.
Deep understanding of the golf industry, including professional tours, major championships, governing bodies, players, media, green grass distribution, tournament retail, and golf consumer culture.
Strong premium brand sensibility and ability to protect heritage and credibility while building modern relevance and desirability.
Ability to develop integrated brand strategies and translate them into executable plans across media, digital, social, public relations, retail, wholesale, experiential, and partnerships.
Customer-service-first mindset and ability to build trusted relationships with senior executives, athletes and agents, partners, accounts, agencies, and cross-functional teams.
Strong strategic, commercial, and analytical thinking, with ability to connect consumer insight and brand-building activity to measurable business outcomes.
Exceptional written, verbal, presentation, and creative-briefing skills, including ability to simplify complex information and influence senior stakeholders.
Strong financial discipline, including budget planning, forecasting, vendor management, contract partnership, and performance evaluation.
Ability to lead through influence, manage multiple high-visibility workstreams, navigate shifting priorities, and maintain attention to detail and follow-through.
Collaborative approach, sound judgment, resourcefulness, curiosity, and bias toward action.
Ability to give and receive clear, constructive feedback and uphold a high standard for brand expression and execution.

Nice To Haves

An advanced degree is a plus.
Meaningful experience in golf, premium apparel, luxury, or a consumer lifestyle brand is strongly preferred.
Experience working with professional athletes, ambassadors, governing bodies, media partners, wholesale accounts, agencies, or event properties is strongly preferred.

Responsibilities

Own the annual and long-range golf brand marketing strategy, aligning it with Peter Millar’s brand vision, business objectives, consumer personas, product, distribution strategy, and key moments in the global golf calendar.
Translate golf strategy into seasonal and moment-based campaign plans, integrated calendars, creative briefs, audience strategies, channel roles, key performance indicators, budgets, and post-campaign recommendations.
Lead integrated marketing for marquee golf moments and partnerships, including major championships, USGA and U.S. Open initiatives, PGA TOUR programs, team events, governing-body relationships, and other priority golf properties.
Ensure golf campaigns connect Peter Millar’s on-course authority with off-course style, hospitality, travel, and lifestyle storytelling while protecting the distinct role of the golf brand strategy.
Work with and support the Sports Marketing Manager on strategic activation plans for golf ambassadors and partners, including storytelling, seasonal narratives, photoshoots, content capture, win moments, media opportunities, retail and wholesale support, and performance recaps.
Serve as a senior marketing liaison to priority golf business stakeholders, governing bodies, and agencies, delivering elevated service and ensuring programs support brand equity and channel objectives.
Guide creative briefing and development for golf campaigns; provide strategic direction, align stakeholders, manage milestones and approvals, and uphold visual identity, voice, intellectual-property requirements, and premium standards across touchpoints.
Partner with Media, Digital Commerce, Social, Public Relations, and agency teams to build full-funnel plans connecting upper-funnel brand investment to consideration, engagement, traffic, customer acquisition, and commercial outcomes.
Brief the Consumer Engagement team on golf experiences and customer-program opportunities, including partner hospitality, high-touch events, and programs that reinforce Peter Millar’s premium service model.
Own assigned golf marketing budgets and forecasts, including investment recommendations, purchase-order and project-code discipline, monthly tracking, reconciliation, and partnership evaluation; identify opportunities to reallocate resources to high-impact priorities.
Establish success measures and report to the Senior Director of Brand Management and senior leadership; evaluate brand impact, audience growth, reach, engagement, content performance, partner value, customer acquisition, traffic, and commercial contribution, and turn findings into action.
Maintain a current point of view on amateur and professional golf, emerging players and personalities, golf culture, consumer behavior, apparel and footwear trends, competition, media innovation, retail evolution, and partnership opportunities.
Identify and evaluate platforms, partnerships, experiences, and business-development ideas that can deepen golf credibility, reach priority audiences, support international growth, and expand relevance with traditional and new-wave golfers; build business cases, clarify resource needs, and present recommendations for leadership approval.
Represent golf marketing in cross-functional planning forums, make clear recommendations to senior stakeholders, resolve ambiguity, and drive decisions from strategy through execution.
Provide leadership, coaching, and direction to internal partners, agencies, and project teams, establishing operating rhythms, accountability, collaboration, curiosity, and continuous improvement.
Own golf-specific creative workflows, including campaign briefs, partnership assets, licensed approvals, visuals and signage, digital experiences, microsites, and sales-support materials; maintain timelines and protect brand standards across channels.