Senior Brand Manager- Thyroid/Endocrinology

Nivagen Pharmaceuticals Inc • Sacramento, CA

5d • $140,000 - $195,000

About The Position

Nivagen Pharmaceuticals is seeking an experienced pharmaceutical Senior Brand Manager to lead national commercialization and brand development for a prescription T3/T4 combination therapy targeting endocrinologists and other appropriate prescribing healthcare professionals. The role is responsible for the overall brand strategy, physician engagement programs, market development initiatives, sales-force marketing support, and commercial growth strategy. The successful candidate will apply pharmaceutical marketing experience to translate clinical product attributes into effective, compliant commercial strategies.

The position is based in Sacramento, California, with consideration for exceptional candidates elsewhere in the United States, and requires 25–35% travel. The role reports to the President and is part of the Commercial / Marketing department. The successful candidate must live or be willing to move to the Sacramento Metropolitan Region, approximately a 40-mile radius.

Nivagen is a global company focused on discovering, developing, and delivering cost-effective generic prescription drugs and over-the-counter products for the North American market. The company describes its values as excellence, integrity, and respect for people, and states that it invests in employees through competitive pay, benefits, and training and development resources.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 7–12 years of pharmaceutical commercial experience.
• At least 3–5 years of direct pharmaceutical brand management experience.
• Experience launching or growing prescription pharmaceutical products.
• Strong understanding of physician-focused marketing.
• Demonstrated ability to work with national sales organizations.
• Experience with pharmaceutical market research and prescription analytics.
• Strong communication, analytical, and presentation skills.
• Legally authorized to be employed in the United States.
• Must live or be willing to move to the Sacramento Metropolitan Region, approximately a 40-mile radius.
• Able to successfully complete a drug and background check.
• Able and willing to walk, stoop, stand, bend, and lift throughout each shift, with or without accommodation.

Nice To Haves

• MBA or advanced pharmaceutical marketing education.
• Direct experience in endocrinology, thyroid disease, or metabolic disorders.
• Experience with T3/T4 therapies or thyroid replacement products.
• Experience working with specialty pharmaceutical products.
• Established understanding of endocrinologist prescribing behavior.
• Experience with national KOL and physician engagement programs.

Responsibilities

• Develop the national brand strategy and annual marketing plan, establish differentiated product positioning, and build value propositions based on approved labeling and substantiated clinical evidence.
• Identify target physician segments and patient populations consistent with the product's approved indication; monitor competing products, pricing, market access, and prescribing trends.
• Develop a national physician engagement strategy, segment high-potential endocrinologists and other relevant healthcare professionals, and create compliant educational programs, scientific meetings, and KOL engagement initiatives.
• Build relationships with professional societies and relevant medical organizations, and support peer-to-peer education programs through appropriate medical and compliance review.
• Partner with the national sales organization on commercial strategies; develop sales presentations, product messaging, and physician detail materials; train sales representatives on brand positioning and approved messaging.
• Develop account segmentation and targeting strategies and work with sales leadership to improve physician reach, engagement, and commercial performance.
• Analyze IQVIA and other prescription and market data; evaluate thyroid market size, competitive positioning, and market opportunities.
• Develop sales forecasts and commercial performance dashboards, monitor market share, new and repeat prescriptions, and customer acquisition, and translate market insights into actionable commercial strategies.
• Develop physician-targeted digital campaigns and manage professional website content, email campaigns, and webinars.
• Develop conference and medical meeting marketing strategies, coordinate agency relationships and marketing vendors, and measure campaign effectiveness and marketing return on investment.
• Develop and manage the annual brand marketing budget, establish measurable commercial objectives and KPIs, and present monthly performance reports to executive leadership.
• Manage external marketing agencies and service providers.
• Ensure promotional materials are consistent with FDA-approved labeling; work with Regulatory Affairs, Medical Affairs, and Legal; maintain promotional review and approval processes; and ensure marketing and physician engagement activities comply with applicable laws and regulations.
• Complete a national market assessment and competitive landscape analysis; develop and implement the annual brand strategy; establish physician segmentation and national targeting; develop approved promotional and educational materials; implement a national physician engagement program; train and equip the sales organization; establish monthly performance reporting; and make measurable progress toward approved sales and market-development objectives.

Benefits

• Medical, dental, and vision coverage.
• Paid time off plan.
• Yearly bonus eligibility of 15%–20%.
• Additional bonus for achieving certain P&L goals; total compensation can reach up to $195,000.
• Training and development resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior