Senior Brand Manager

Exploding Kittens • Los Angeles, CA

4d • $130,000 - $160,000

About The Position

The Senior Brand Manager shapes and evolves the distinct brand identity of the Exploding Kittens franchise across games, campaigns, and new product lines. As the internal owner of the brand, this person partners with cross-functional teams to drive revenue through creative marketing and product development strategies, uses research and data to inform decision-making, and leads licensing initiatives. The role calls for an understanding of the mass market, enthusiasm for games and community building, respect for the brand’s history, and readiness to guide its next stage of growth. The Senior Brand Manager is also comfortable with a start-up mentality, creating processes, and planning resources, and brings a humble, people-smart, growth-oriented approach to leadership and teamwork.

The position is based in Los Angeles, California. The stated annual salary range is $130,000–$160,000, depending on qualifications, years of experience, and location, and is subject to change.

Requirements

• At least 5 years of experience in brand management.
• Experience refreshing and evolving brands, navigating growth, maturity, and category expansion while protecting and strengthening core brand identity.
• Track record of successful launches for high-growth CPG brands built with the consumer in mind.
• Strong commercial knowledge and business acumen, with the ability to create or leverage P&L, forecasting, retail sell-in, and sell-through data.
• Demonstrable ability to translate strategic direction into bold, original execution.
• Analytical ability and comfort turning insights into creative briefs.
• Deep understanding of consumer behavior and cultural trends.
• Exceptional communication skills and comfort working in fast-paced, collaborative, iterative environments.
• Based in Los Angeles, California.

Responsibilities

• Shape the long-term vision and brand architecture of the Exploding Kittens franchise through multi-year strategy, portfolio management, brand playbooks, and guidelines.
• Develop and be accountable for brand and go-to-market campaigns that increase awareness, grow consumer reach, and turn casual players into loyal fans; partner with Marketing on execution.
• Use consumer, cultural, and market insights to refine brand strategy and inform new product development.
• Manage costing, pricing, P&L, inventory, and profitability, and partner with Marketing to plan campaign spending within the Marketing budget.
• Serve as the point of contact for licensing and brand partnership opportunities, including project approvals.
• Partner and travel with Sales and Marketing for activations, retailer-specific programs, and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed