Global Associate Brand Manager (Product Strategy – DEWALT)

Stanley Black & Decker • Towson, MD

2d • Hybrid

About The Position

The Global Associate Brand Manager supports the development and execution of innovative brand strategy across the company’s iconic portfolio in North America. The role manages day-to-day project activities, contributes to comprehensive brand marketing strategy, owns a project portfolio, and coordinates deliverables with cross-functional teams. It partners with business and North America Marketing teams to identify opportunities, improve processes, and deliver strategic and creative marketing solutions.

Global Brand Management develops global brand strategies aligned with organizational growth goals, including brand positioning, brand fundamentals, equity creative, and messaging. The team also develops category and product messaging and marketing playbooks for new product development, influences product and category decisions and brand design, and helps ensure regional teams and partners activate the brand consistently.

The Associate Brand Manager coordinates marketing plans, supports creative development, stewards brand guidelines and assets, contributes brand input to product innovation, and leads marketing execution across naming, messaging, packaging, photography, digital content, and video. The role owns projects and drives collaboration and communication among stakeholders to deliver work effectively.

Requirements

• At least 1 year of experience in a marketing or brand role.
• Strong interest in data and analytics to understand end-user needs and solve problems.
• Strong communication and interpersonal skills, including the ability to manage internal and external partners with varying levels of digital marketing knowledge.
• Exceptional project management, organizational, and communication skills.
• Accountability and integrity.
• Ability to respond with speed and communicate consistently and effectively throughout the organization.
• Strong listening skills.
• Flexibility in a changing environment.
• Ability to plan effectively and stay organized to avoid last-minute emergencies.

Responsibilities

• Coordinate and strategically partner with the multifunctional marketing team to develop and implement plans.
• Manage the creative development process, including starting new jobs, developing creative briefs, reviewing work from internal studio partners, and providing feedback.
• Steward the brand portfolio across the organization by leading the development and adherence to brand guidelines and managing brand creative assets for multifunctional partners.
• Collaborate with Product, Sales, and Commercial teams on new product innovation and provide brand input.
• Lead marketing execution, including naming and messaging, packaging, photography, digital and other content development, and video content.
• Collaborate with Product, Design and Structure, and Legal teams on packaging development to ensure brand consistency and optimize the shopper experience.
• Own projects and deliverables, proactively driving collaboration and communication across stakeholders.
• Identify and communicate gaps, needs, interdependencies, wins, and challenges that affect activation.
• Contribute to comprehensive brand marketing strategy and manage day-to-day project activities.

Benefits

• Medical insurance
• Dental insurance
• Life insurance
• Vision insurance
• Disability benefits
• 401(k) retirement benefits
• Employee Stock Purchase Plan
• Paid time off, including vacation, holidays, and personal days
• Tuition reimbursement
• Wellness program
• Discounts on Stanley Black & Decker tools and products and other partner programs
• Learning and development resources, including a digital learning portal, Lean Academy, and online university

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed