Global Associate Brand Manager (Product Strategy – DEWALT)

Stanley Black & Decker, Inc. • Towson, MD

3d • $51,700 - $83,300 • Hybrid

About The Position

The Global Associate Brand Manager supports the development and execution of brand strategy for DEWALT in North America. The role manages day-to-day project activities, owns a portfolio of projects and deliverables, and contributes to brand marketing strategy in alignment with Stanley Black & Decker’s marketing strategy. It works with business and North America Marketing teams to identify opportunities, streamline processes, and develop strategic, creative marketing solutions.

Global Brand Management develops brand positioning, fundamentals, equity strategies, messaging, creative, and guidelines. The team also helps shape product and category decisions, visual design language, and digital brand creative, and supports consistent execution by regional activation teams, licensing partners, and organizational stakeholders.

The Associate Brand Manager coordinates with cross-functional partners to develop and implement marketing plans, manages the creative development process and brand assets, contributes brand input to product innovation, and leads marketing execution across naming, messaging, packaging, photography, digital, and video content. The role is hybrid in Towson, Maryland.

Requirements

• At least 1 year of experience in a marketing or brand role.
• Strong interest in data and analytics to understand end-user needs and solve problems.
• Strong communication and interpersonal skills, including the ability to manage internal and external partners with varying levels of digital marketing knowledge.
• Exceptional project management, organizational, and communication skills.
• Demonstrates accountability and integrity.
• Responds with speed and communicates consistently and effectively throughout the organization.
• Strong listening skills.
• Flexibility in a changing environment.
• Organized approach to planning and avoiding last-minute emergencies.

Responsibilities

• Support coordination and strategic partnership with the multifunctional marketing team in developing and implementing plans.
• Manage the creative development process, including starting new jobs, developing creative briefs, and reviewing and providing feedback on creative from internal studio partners.
• Steward the brand portfolio by leading the development and adherence of Brand Guidelines and managing brand creative assets for multifunctional partners.
• Collaborate with Product, Sales, and Commercial teams on new product innovation and provide brand input.
• Lead marketing execution across naming and messaging, packaging, photography, digital and other content, and video content.
• Collaborate with Product, Design and Structure, and Legal teams on packaging development to maintain brand consistency and optimize the shopper experience.
• Own projects and manage deliverables across the cross-functional team.
• Proactively drive collaboration and communication among project stakeholders to execute deliverables.
• Identify and communicate gaps, needs, interdependencies, wins, and challenges that may affect activation.

Benefits

• Medical insurance
• Dental insurance
• Life insurance
• Vision insurance
• Disability benefits
• 401(k)
• Employee Stock Purchase Plan
• Paid time off, including vacation, holidays, and personal days
• Tuition reimbursement
• Wellness program
• Discounts on Stanley Black & Decker tools and products and partner programs
• Access to learning resources, including a digital learning portal, Lean Academy, and online university

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed