Global Strategic Insights Director, DEWALT

Stanley Black & Decker, Inc.•Towson, MD

1d•$115,800 - $193,000•Remote

About The Position

The Global Strategic Insights Director for DEWALT is part of the Insights & Analytics team and shapes business strategy, product innovation, and global marketing communications. The role focuses on understanding end users and marketplace dynamics to help keep DEWALT a preferred brand for Tools and Outdoor, working closely with Marketing, Product, and Category Management leaders. The director helps build and develop the Strategic Insights group, sets its learning agenda and priorities, and advances organizational capabilities in end-user research. The role leads and develops a team of at least three Strategic Insights professionals, establishes team direction and work plans, and supports professional development and a collaborative culture. The position transforms user, market, and business data into actionable insights and compelling narratives for senior and executive leaders. It identifies business opportunities, creates experiences that bring end users to life for business teams, and evaluates in-market performance to inform product development. The director also guides research planning and execution, tests research tools and methods, and oversees global and regional research supplier relationships. The role is based in Towson, Maryland, or remote within the United States, with travel as needed. It is not eligible for visa sponsorship. The listed annual salary range is $115,800 to $193,000; compensation may vary based on factors including location, skills, qualifications, and experience.

Requirements

Bachelor’s degree.
10 or more years of professional experience in Consumer Insights, or a combination of experience in Brand Development, Marketing Strategy, Marketing, Product/Project Management, or at a research vendor.
Experience managing and developing others.
Expertise in a variety of qualitative and quantitative consumer research techniques and data analytics.
Excellent communication skills.
Must be able to work in the United States without visa sponsorship; the role is not eligible for H-1B, OPT/CPT, TN, or other visa sponsorship.

Nice To Haves

MBA.

Responsibilities

Partner with the Function Lead to build and develop the Strategic Insights group and drive its vision and objectives.
Drive the DEWALT learning agenda and provide input into functional priorities.
Build support for sustained organizational investment in end-user understanding, including a roadmap for foundational pro-user insights.
Stay current with emerging research and analytic methodologies and share knowledge to enhance organizational capabilities.
Standardize research approaches to support consistent application of insights across the business.
Build partnerships with vendors and cross-functional leaders.
Lead and develop a team of at least three Strategic Insights professionals; set direction, priorities, and long-term capability development.
Promote mutual trust and collaboration, align team work plans with functional and DEWALT priorities, and support team members’ professional development.
Turn data into actionable insights that influence senior and executive leaders through compelling storytelling and integrated data.
Acquire reliable global market data to combine with custom insights.
Identify and assess business opportunities at category, brand, country, and global levels.
Synthesize user and marketplace data into narratives that guide business strategy.
Create experiences that bring end users to life for leadership and business teams, from product development through regional activation.
Measure and evaluate in-market success and use learnings to optimize the new product development process.
Optimize research and learning opportunities to meet business needs efficiently.
Align strategic learning plans and priorities with senior leaders to address critical business questions.
Guide research development, execution, and deployment across the team using a range of research methods.
Identify and test innovative research tools and techniques, scaling globally where applicable.
Oversee research and data supplier relationships, evaluate agency and vendor capabilities for regional and global scale, and select supplier partners.
Travel as needed.

Benefits

Medical insurance
Dental insurance
Life insurance
Vision insurance
Disability benefits
401(k)
Employee Stock Purchase Plan
Paid time off, including vacation, holidays, and personal days
Tuition reimbursement
Well-being programs
Discounts on Stanley Black & Decker tools, products, and partner programs
Access to learning resources, including a digital learning portal, Lean Academy, and online university
Career development opportunities across the global company