Brand Manager Jobs

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Brand Marketing Manager

Essity•Charlotte, NC

About The Position

Essity Health and Medical Solutions is seeking a strategic, data-driven Brand Marketing Manager to lead the US Orthopedics portfolio for a leading orthopedics brand. The role translates market, customer, clinician, and consumer insights into go-to-market strategies that strengthen portfolio performance and drive growth in the United States. The manager collaborates across functions and develops product narratives for clinicians, DME/HME customers, consumers, and internal stakeholders. The preferred location is Charlotte, NC. The role requires travel up to 20%.

Requirements

  • Bachelor’s degree.
  • At least 2 years of experience in brand management, product marketing, or product management.
  • Strong analytical skills and ability to translate data and insights into clear recommendations.
  • Commercial and financial acumen, including experience managing budgets and evaluating business performance.
  • Excellent communication, storytelling, and presentation skills.
  • Strong cross-functional leadership skills and ability to influence without direct authority.
  • Self-starter with a proactive, solutions-oriented mindset and ability to manage multiple priorities.
  • Proficiency in Microsoft Word, Excel, and PowerPoint.
  • Ability to travel up to 20%.

Nice To Haves

  • Healthcare or medical device experience.

Responsibilities

  • Develop and execute go-to-market strategies for the US Orthopedics portfolio in alignment with Sales, Clinical, Education, Market Access, Operations, and global partners.
  • Translate market, competitive, customer, clinician, and consumer insights into portfolio strategies and growth opportunities.
  • Own portfolio positioning, messaging, and value propositions for clinicians, DME/HME customers, and consumers.
  • Manage the Orthopedics product assortment, including new product launches, lifecycle management, product maintenance, and portfolio optimization.
  • Partner cross-functionally to identify clinical evidence needs and support development of claims, messaging, and educational materials.
  • Manage A&P budget planning and evaluate initiative performance, ROI, and effectiveness across the 5Ps.
  • Monitor business performance, competitive activity, and market dynamics to inform recommendations and decisions.
  • Build relationships with clinicians, customers, professional associations, and industry stakeholders to strengthen brand relevance and market understanding.
  • Develop sales and customer-facing tools to support launch readiness, education, and commercial execution.
  • Champion the brand internally and externally, ensuring consistent positioning across customer touchpoints.

Benefits

  • Competitive annual salary and annual incentive bonus.
  • United Healthcare PPO medical insurance.
  • EyeMed vision insurance.
  • Delta Dental insurance.
  • Wellness program through Rally.
  • Healthcare and Dependent Care Flexible Spending Accounts (FSA).
  • 401(k) with employer match and annual employer base contribution.
  • Company-paid basic life, AD&D, short-term disability, and long-term disability insurance.
  • Employee Assistance Program.
  • PTO and paid holidays.
  • Voluntary critical illness, hospital indemnity, and accident insurance.
  • Employee discounts program.
  • Scholarship program for children of Essity employees.
  • Individual learning and career growth.

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