Brand Manager, Scribner Books
About The Position
Scribner is seeking a creative, strategic, and collaborative Brand Manager to strengthen campaigns for high-touch authors and connect books and authors with more readers. The role translates each author’s brand into compelling campaigns, consistent messaging, and partnerships that build awareness, deepen reader engagement, and drive sales. The Brand Manager works closely with marketing, editorial, and sales to shape how books, authors, and the imprint are presented across consumer and industry channels. The role also develops ambitious, focused campaigns for frontlist titles across categories each season.
Requirements
- Three to five years of experience in brand management, consumer marketing, or a related field.
- Ability to develop clear positioning and execute campaigns across multiple channels.
- Excellent writing, communication, and presentation skills.
- Strong creative judgment and ability to turn audience insights into effective marketing ideas.
- Experience managing budgets, timelines, and multiple projects simultaneously.
- Comfort interpreting performance data and making practical recommendations.
- Collaborative approach and confidence working with a range of authors and agents.
- Strong interest in books, authors, culture, and how readers discover their next read.
Nice To Haves
- Experience in publishing, media, or entertainment is preferred.
Responsibilities
- Define positioning, target audiences, and core messaging for assigned authors, books, series, or publishing initiatives.
- Plan and execute integrated campaigns across digital advertising, social media, email, retail, events, and partnerships.
- Ensure copy, creative assets, and consumer communications reflect each brand’s voice and visual identity.
- Identify opportunities to reach new audiences and strengthen relationships with existing readers.
- Develop relationships with booksellers, influencers, and aligned brands to extend campaign reach.
- Coordinate campaign priorities, timelines, and deliverables with internal colleagues and author teams.
- Monitor reader behavior, market trends, competitive activity, and campaign performance to inform decisions.
- Track spending, maintain campaign calendars, and deliver projects on time and within budget.
- Develop initiatives that sustain interest in authors and backlist titles beyond publication.
- Create ambitious campaigns for seasonal frontlist titles across categories.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
