Brand Manager, Scribner Books

Simon & Schuster•New York, NY

5d•$80,000 - $90,000

About The Position

Simon & Schuster is seeking a creative, strategic, and collaborative Brand Manager to strengthen campaigns for Scribner high-touch authors and connect books and authors with more readers. The role translates each author's brand into compelling campaigns, consistent messaging, and partnerships that build awareness, deepen reader engagement, and drive sales. Working closely with marketing, editorial, and sales, the Brand Manager helps shape how books, authors, and the Scribner imprint are presented across consumer and industry channels. The role also creates ambitious, focused campaigns for frontlist titles across categories in each publishing season.

Requirements

Three to five years of experience in brand management, consumer marketing, or a related field.
Demonstrated ability to develop clear positioning and execute campaigns across multiple channels.
Excellent writing, communication, and presentation skills.
Strong creative judgment and ability to turn audience insights into effective marketing ideas.
Experience managing budgets, timelines, and multiple projects simultaneously.
Comfort interpreting performance data and making practical recommendations.
A collaborative approach and confidence working with a range of authors and agents.
A strong interest in books, authors, culture, and how readers discover their next read.

Nice To Haves

Publishing, media, or entertainment experience.

Responsibilities

Define positioning, target audiences, and core messaging for assigned authors, books, series, or publishing initiatives.
Plan and execute integrated campaigns across digital advertising, social media, email, retail, events, and partnerships.
Ensure copy, creative assets, and consumer communications reflect each brand’s voice and visual identity.
Identify opportunities to reach new audiences and strengthen relationships with existing readers.
Develop relationships with booksellers, influencers, and aligned brands to extend campaign reach.
Align campaign priorities, timelines, and deliverables with internal colleagues and author teams.
Monitor reader behavior, market trends, competitive activity, and campaign performance to inform decisions.
Track spending, maintain campaign calendars, and deliver projects on time and within budget.
Develop initiatives that sustain interest in authors and backlist titles beyond publication.