Senior Brand Manager, Fresh Business

Bonduelle Americas•Philadelphia, PA

4d•Hybrid

About The Position

As Senior Brand Manager, Fresh Business, you will help set Bonduelle’s U.S. brand and portfolio strategy for fresh products, including salads and ready-to-eat meals sold in produce and deli aisles. You will own the multi-year innovation pipeline and Fresh brand P&L, work with Sales leaders to prioritize and execute initiatives, and collaborate with Brand, Digital Activation, Shopper, Product Development, and other partners to grow the business and meet targets. You will present plans and results to the Executive Leadership Team and report to the Director of Branded Fresh. This role is suited to a hands-on CPG brand leader who builds businesses with people, cares about better food, and wants to shape how a plant-rich mission succeeds with consumers. The position is hybrid in Philadelphia, Pennsylvania. Bonduelle Americas is a certified B Corp with a mission to inspire the transition toward a plant-rich diet for people’s well-being and planetary health. It operates four U.S. facilities and employs nearly 3,000 Associates. Bonduelle Americas is a wholly owned subsidiary of Groupe Bonduelle.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
8–12 years of CPG brand management experience, including Brand Manager or Senior Brand Manager roles.
Track record of coaching and developing Brand Managers or Associate Brand Managers.
Accountability for a multi-brand or portfolio P&L, with quantifiable results.
Experience setting multi-year brand strategy and leading new product launches from concept through scale.
Executive presence and confidence presenting to senior leadership and key retailers.
Strong partnership with Sales and Finance, balancing brand equity with commercial results.

Nice To Haves

MBA.
Experience in fresh, produce, or perishables, including supply and shelf-life constraints.
Experience with price-pack architecture and revenue growth management.
Experience working with a global parent company or across cultures.
French language skills.
Passion for plant-forward, flexitarian, or better-for-you eating.

Responsibilities

Set the three-year Fresh brand and portfolio strategy, defining priorities by segment, channel, and occasion and determining which platforms and products to grow, fix, or exit.
Own product positioning and architecture across the Fresh portfolio.
Review SKU performance through the PMR process and lead rationalization decisions to reduce complexity and improve portfolio productivity.
Use the brand’s plant-rich and B Corp positioning to create consumer and retailer advantages.
Own the Fresh brand P&L, including volume, revenue, share, and margin, and lead brand input to the annual operating plan.
Partner with Revenue Growth Management and Finance on pricing, promotion strategy, and price-pack architecture to drive profitable growth.
Lead regular business reviews with the Executive Leadership Team, explaining results and actions.
Develop plans that account for seasonal supply, short shelf life, shrink, and facility capacity.
Participate in the demand forecast process (DMR) and work with Supply Chain, Sales, and other partners to align demand and supply.
Partner with Procurement and Product Development on margin improvement and cost-savings projects, including ingredient, recipe, and packaging optimization.
Work with Consumer and Category Insights to understand the category, competitors, and consumers; identify insights, trends, and growth opportunities; and communicate findings to influence action.
Own the multi-year Fresh innovation pipeline with Innovation & Culinary Creations and lead stage-gate decisions.
Lead innovation across line extensions, new platform ideas, and packaging innovations in the Fresh space.
Ensure post-launch and post-mortem analyses are conducted for innovation and other initiatives.
Partner with Sales leadership on retailer strategy, joint business plans, and top-to-top meetings with key customers.
Align brand strategy with trade investment, Shopper Marketing, and retail media to balance brand building with volume.
Partner with Operations and Supply Chain to ensure brand plans and launches are consistent with manufacturing capabilities.
Partner with Regulatory and Quality to ensure on-pack claims, labeling, and nutrition panels are accurate and compliant.
Mentor the Associate Brand Manager and develop future brand leaders.
Champion a collaborative, innovative, and problem-solving team culture.