Associate Brand Manager, Fresh Business

Bonduelle Americas • Philadelphia, PA

9d • Hybrid

About The Position

The Associate Brand Manager, Fresh Business, supports the growth of Bonduelle’s fresh products in the US, including salads and ready-to-eat meals sold in produce and deli aisles. The role contributes to brand and portfolio strategy, the innovation pipeline, and the Fresh brand P&L, and helps translate plans into timely execution across the portfolio. It works with partners across Sales, Brand, Digital Activation, Shopper, Product Development, and other functions, and helps prepare plans and results for the Executive Leadership Team. The position is suited to an analytical, hands-on marketer early in a brand management career who is passionate about better food and interested in progressing to a Brand Manager role.

The Associate Brand Manager supports development of the three-year brand and portfolio strategy; monitors business performance, marketing spend, and forecasts; and provides analysis for pricing, promotions, product mix, and margin improvement. The role supports innovation projects and leads packaging and label work from brief to shelf, coordinating internal teams and external agencies. It also supports Sales and commercial partners with retailer materials, promotions, and digital shelf content, while ensuring packaging and labeling work is accurate and compliant.

In the first year, success includes establishing reliable Fresh portfolio performance tracking, delivering at least one packaging project, supporting a new item launch from stage-gate through post-launch analysis, and becoming a dependable partner for Sales and cross-functional teams.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of CPG brand management or marketing experience, or an MBA with a brand management internship.
• Strong analytical skills and hands-on experience with syndicated data such as Circana and/or NielsenIQ.
• Proven project management skills, including managing multiple projects, partners, and deadlines.
• Clear written and verbal communication skills, including the ability to turn data into a concise, persuasive story.
• Advanced Excel and PowerPoint skills.

Nice To Haves

• MBA.
• Experience in fresh, produce, or perishables.
• Exposure to pricing and promotion analysis, demand forecasting, or packaging development.
• Passion for plant-forward, flexitarian, or better-for-you eating.

Responsibilities

• Support development of the three-year brand and portfolio strategy by analyzing segments, channels, occasions, and product performance.
• Help maintain product positioning and architecture across the Fresh portfolio and keep packaging and communications consistent.
• Prepare SKU performance analysis for the PMR process and support product rationalization recommendations.
• Communicate the company’s plant-rich, B Corp story through packaging, sell-in materials, and consumer communications.
• Track Fresh brand performance weekly and monthly, including volume, revenue, share, and margin, using syndicated, retailer POS, and internal data; flag issues and recommend actions.
• Support brand inputs to the annual operating plan and track marketing spend against budget.
• Provide analysis for pricing, promotion, and price-pack architecture work with Revenue Growth Management and Finance.
• Prepare materials for business reviews with leadership.
• Participate in the demand forecast process by providing brand inputs on promotions, launches, and seasonality to Supply Chain and Sales.
• Support margin improvement and cost-savings projects with Procurement and Product Development, tracking timelines and savings.
• Partner with Consumer and Category Insights on category, competitor, and consumer analysis, and share learnings with the team.
• Support the Fresh innovation pipeline with Innovation & Culinary Creations, managing project timelines and stage-gate materials for line extensions, new platforms, and packaging innovations.
• Lead packaging and label projects from brief to shelf, coordinating design agencies, Regulatory, Quality, Procurement, and Operations.
• Conduct post-launch and post-mortem analyses to capture learnings for future initiatives.
• Support Sales with sell-in materials, selling stories, and data for retailer meetings and joint business plans.
• Work with Shopper Marketing and Digital Activation on promotions, retail media, and digital shelf content.
• Coordinate with Operations and Supply Chain on launch and packaging changeover timing.
• Work with Regulatory and Quality to ensure on-pack claims, labeling, and nutrition panels are accurate and compliant.
• Build brand management skills through hands-on ownership and mentoring from senior brand leaders.
• Contribute to a collaborative, innovative, problem-solving team as a culture champion.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level