Manager of Brand and Content Strategy

Authority Brands • Atlanta, GA

4d

About The Position

The Marketing Manager, Brand Strategy develops and executes marketing plans for an assigned portfolio of brands. The role translates each brand’s positioning and growth priorities into coordinated campaigns that build awareness, generate customer demand, and support franchisee growth. Working with brand leadership, Field Marketing, Operations, the Digital Center of Excellence, and agency partners, the manager oversees campaign planning, creative direction, and brand consistency across channels. The role measures results and refines strategies to improve marketing effectiveness while preserving each brand’s distinct identity.

The position develops portfolio marketing plans and integrated editorial calendars; coordinates national, multichannel campaigns; turns strategies into briefs, timelines, creative assets, and execution plans; recommends advertising fund allocations and manages approved budgets; and equips Field Marketing and Operations teams to support franchisee adoption and local execution. It also maintains brand identity and asset usage standards, monitors campaign and financial performance, evaluates promotional tests, and communicates results and recommendations to portfolio leadership and cross-functional partners.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 7 years of marketing experience, including responsibility for planning and executing campaigns across multiple channels.
• Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
• Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio.
• Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend.
• Strong understanding of campaign performance measures and ability to use results to improve content, channel mix, and future plans.
• Ability to identify relevant changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations.

Nice To Haves

• Experience supporting multiple brands.
• Experience in franchising, home services, or another multi-location service business.

Responsibilities

• Develop marketing plans for an assigned brand portfolio that reflect brand positioning, growth priorities, customer needs, and seasonal demand.
• Plan and manage integrated editorial calendars across websites, email newsletters, social media, video, and direct mail.
• Develop messaging and visual guidelines that preserve distinct brand identities while identifying opportunities to share resources and improve efficiency.
• Identify relevant trends in customer behavior, creative formats, and media, and recommend ways to keep campaigns current and effective.
• Plan and coordinate national, multichannel campaigns aligned with seasonal booking cycles and business priorities.
• Translate campaign strategies into briefs, timelines, creative assets, and execution plans for internal teams, agencies, and field partners.
• Recommend advertising fund allocations by channel and tactic, and manage approved budgets to support efficient lead generation and measurable returns.
• Provide Field Marketing and Operations teams with campaign materials and guidance for franchisee adoption and local execution.
• Maintain brand identity and asset usage standards across consumer touchpoints.
• Monitor campaign performance, media spend, lead quality, return on ad spend (ROAS), and other relevant measures; recommend adjustments based on results.
• Evaluate promotional tests with brand and operational partners, including their effects on customer response and local profitability.
• Share campaign results, lessons learned, and recommendations with portfolio leadership and cross-functional partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager