Brand + Content Manager

Rockstar•New York, NY

1d•Onsite

About The Position

Rockstar is recruiting for a venture-backed startup building AI workers for non-production departments in American manufacturing. Backed by a16z speedrun and angels from Brex, Xwing, and Betterment, the company aims to revitalize American manufacturing by removing back-office bottlenecks. This is a true 0-to-1 marketing role and the company's first dedicated marketing position. The Brand + Content Manager will own brand and content end-to-end, working directly with the founders to define the company’s voice, content franchises, and category narrative, and to reach the manufacturers it serves. This is a hands-on maker role involving conception, creation, publication, and performance tracking across channels and formats. The manager is expected to learn the manufacturing world, work quickly, and use AI tools to increase their effectiveness. The role works in person five days a week at the company's New York City office. It includes travel across the USA to spend time with customers on their shop floors.

Requirements

Strong writing skills and ability to maintain a distinct, credible voice across formats.
Ability to ship high-quality content quickly and independently, from idea through publication.
Organizational skills, including managing timelines, tracking, assets, and performance data.
Brand and design sensibility, with attention to how look and feel affect customer perception.
Comfort owning the full funnel, including content, brand, and supporting systems.
Interest in and commitment to strengthening American manufacturing.
Willingness and enthusiasm to work in person five days a week in the New York City office.
Founder and growth mindset, with an appetite for using AI tools to work faster and do more.

Nice To Haves

B2B or startup marketing experience.
Experience growing a brand, audience, or newsletter from scratch.
Basic design skills using Figma, Canva, or similar tools.
Familiarity with industrial, technical, or otherwise niche audiences.

Responsibilities

Define and evolve the company’s voice and category narrative across AI, software, and American manufacturing.
Concept, capture, create, and publish content for LinkedIn, X, blogs, the website, video, email, launches, and emerging channels.
Turn customer conversations, shop-floor visits, product releases, and measurable outcomes into stories, case studies, and campaigns.
Own the editorial calendar and distribution engine; repurpose ideas across formats and measure attention and pipeline impact.
Build sales collateral, including decks, one-pagers, customer stories, launch assets, and product messaging.
Work directly with the founders, sales, and product teams to move ideas to polished outputs quickly using AI, design, and video tools.
Own content, brand, and related systems across the funnel.
Maintain organized timelines, tracking, asset management, and performance data.