Brand Content Strategist

GESA CREDIT UNION • Richland, WA

1d • $30 - $60 • Onsite

About The Position

The Brand Content Strategist is Gesa’s lead copywriter and brand voice steward, creating clear, compelling content that helps members understand products, take action, and see how their membership benefits their communities. The role writes and edits across marketing channels, including campaigns, web, email, product marketing, advertising, direct mail, social media, branch materials, video and audio scripts, member communications, and community storytelling.

The strategist leads content strategy, editorial planning, and governance to make Gesa’s content connected, consistent, timely, and useful. This includes setting voice and editorial standards, developing content tools and workflows, maintaining an editorial calendar, coordinating reviews and approvals, and managing content through its lifecycle. The role also improves web content and discoverability, uses performance data and member feedback to guide priorities, and coaches internal contributors.

The role leads responsible adoption of AI and other emerging content tools within Marketing, establishing practical applications and standards while maintaining brand consistency, accuracy, editorial judgment, and human oversight. It also requires adherence to applicable laws, regulations, and Credit Union policies and procedures.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field; equivalent experience or training may be accepted in lieu of education.
• At least five years of experience in copywriting, content strategy, editorial strategy, marketing communications, brand marketing, or related work.
• Experience developing and executing content strategies that support brand, audience, and organizational priorities.
• Demonstrated portfolio of strong copywriting across brands, campaigns, digital, product, and member communications.
• Exceptional writing, editing, proofreading, and storytelling skills, with the ability to create clear, accurate, engaging, on-brand content for diverse audiences and channels.
• Strong understanding of brand voice, messaging strategy, editorial planning, content governance, and content lifecycle management.
• Ability to translate complex information into useful, easy-to-understand member communications.
• Strategic thinking skills that connect organizational priorities, audience needs, community impact, and brand goals.
• Ability to develop practical content standards, workflows, tools, and templates that improve consistency, efficiency, and quality.
• Strong project management and organizational skills, including managing multiple priorities, stakeholders, and deadlines.
• Collaborative and confident working style, with the ability to build relationships, influence decisions, and provide constructive feedback.
• Working knowledge of search engine optimization, answer engine optimization, web content best practices, accessibility, analytics, and performance measurement.
• Ability to evaluate and responsibly apply AI-enabled content and workflow tools while maintaining editorial judgment, accuracy, brand standards, and human oversight.
• Detail-oriented, with sound judgment, consistency, and follow-through.
• Selected candidate must pass a pre-employment credit/background check.

Nice To Haves

• Experience building or improving content processes, editorial calendars, writing standards, content governance, or content lifecycle practices.
• Experience using search engine optimization, answer engine optimization, web analytics, or content performance data to improve content.
• Professional experience using AI-enabled writing, research, content, or workflow tools.
• Financial services, credit union, or other regulated-industry experience.
• Proficiency with content management systems, project management tools, and common digital marketing platforms.

Responsibilities

• Create and edit high-quality content across campaigns, web pages, email, advertising, direct mail, product marketing, social media, branch materials, video and audio scripts, member communications, and community storytelling.
• Lead content strategy, editorial planning, and copy development for brand campaigns, community initiatives, member education, product marketing, newsletters, partnerships, giveback programs, and brand storytelling.
• Coordinate with subject matter experts and internal partners to translate complex information into clear member communications.
• Serve as the internal authority on Gesa’s brand voice and provide direction, editing, and constructive feedback across channels.
• Lead responsible adoption of AI and emerging content tools within Marketing, including identifying applications and establishing workflows and standards.
• Develop content strategies that strengthen member engagement, reinforce the brand, and create a unified story across channels.
• Develop, maintain, and govern messaging frameworks, voice and tone guidance, editorial standards, product copy foundations, templates, approved language, content ownership expectations, AI-supported tools, and examples.
• Own content governance practices, including intake, briefing, review, approval, publishing, ownership, version control, review timing, lifecycle management, and decision rights.
• Establish and maintain an editorial calendar connecting brand, campaign, product, web, community, social, email, and newsroom priorities.
• Partner with relevant teams to improve website content, navigation language, search visibility, answer engine optimization, accessibility, calls to action, and content maintenance.
• Conduct content audits and maintain a prioritized plan to update, consolidate, archive, or retire content.
• Use content performance, website behavior, search data, and member feedback to inform priorities and improve future work.
• Coach internal contributors on brand voice, writing standards, content tools, and best practices.
• Comply with applicable laws, regulations, and Credit Union policies and procedures.

Benefits

• Medical, dental, vision, and life insurance
• 20 days per year of paid time off
• 10 paid holidays
• 401(k) match
• Incentive program
• Tuition assistance and student loan repayment
• Commuter benefits
• Paid time off to volunteer in the community
• Product discounts
• Engaging work environment
• Rewards and recognition programs
• Competitive pay

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level