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Brand Strategists are responsible for developing strategies that drive the growth of a company’s brand. This role requires an understanding of marketing and a strategic-thinking mindset. Your resume should showcase successful campaigns and strategies you’ve created in previous roles, as well as your success with gaining increased brand awareness. It’s also important to demonstrate your experience in working with external agencies and suppliers, as well as cost-effective negotiations.
As an experienced Brand Strategist, I have achieved 20% year-over-year growth in brand watch by developing global brand campaign strategies and launching two successful products with an impressive 37% increase in brand recall for the target markets. I have had success in negotiating contracts with 10 external agencies and suppliers, resulting in an 8% cost reduction for an organization.
3/2022 – Present
- Led the development of a cohesive brand strategy for a major retail chain, resulting in a 10% increase in online sales and increased customer engagement.
- Implemented A/B testing techniques to improve conversion rates for a large financial services company, resulting in a 30% increase in conversions.
- Conducted thorough competitive analysis for a major automotive brand, providing valuable insights into the industry landscape that informed future brand strategies and resulted in increased market share.
3/2020 – 3/2022
- Designed and executed a customer journey map for a leading tech company, resulting in a better understanding of customer needs and an improved customer experience
- Built relationships with internal stakeholders and external partners, ensuring successful delivery of projects for a major telecommunications company
- Conducted industry and consumer insights analysis to inform data-driven decisions for a major beauty brand, resulting in the development of a highly successful brand activation program
3/2019 – 3/2020
- Developed a comprehensive report that demonstrated the progress and success of a brand experience initiative for a major hotel chain, resulting in increased customer engagement and a positive return on investment
- Led concept and story development initiatives that bridged the gap between a brand’s goal and its target audience, resulting in increased brand recognition and market share for a leading fashion brand
- Monitored and reported on campaign performance for a major sports brand, providing meaningful data to create sound strategic plans and actions that resulted in increased brand awareness and customer loyalty
SKILLS & COMPETENCIES
- Strategic Planning
- Global Brand Management
- Market Research & Analysis
- Customer Segmentation
- Product Launch & Management
- Contract Negotiation
- Multi-channel Communications
- Brand Identity & Messaging
- Creative Problem Solving
- Cost Savings & Budget Management
- Data-driven Decision Making
- Audience Insights & Identification
- Trend & Market Analysis
- Cross-functional Collaboration
- Project Management
- Team/Vendor Leadership
- Business Development & Growth Strategies
COURSES / CERTIFICATIONS
Certified Brand Strategist
the Brand Establishment
Bachelor of Science in Marketing
2016 - 2020
University of Oregon