Manager, Brand Content Operations
About The Position
The Content Operations Lead will establish and manage the operating model for prioritizing, sequencing, managing, tracking, and scaling creative asset content development for Delta, Peerless, Liberty, and Franklin Brass brands. The role ensures that content is developed at the right time for business priorities, with appropriate cross-functional alignment across NPD, eCommerce, Retail, Trade, Pro, AI-enabled content development, and brand-owned channels. Reporting within the Brand organization and embedded in the Creative Assets ecosystem, this role connects business priorities, content demand, creative production capacity, channel needs, and emerging AI-enabled content capabilities. It will develop a disciplined content system to improve throughput, reduce duplication and rework, increase asset reuse, and support faster deployment across channels. This operational leadership role builds structure in ambiguity, creates scalable processes, manages cross-functional intake and prioritization, and aligns marketing, creative, digital, product, and channel teams around a shared content roadmap. The successful candidate will bring project/program management capabilities, understanding of content production workflows, and the ability to design repeatable systems that improve efficiency, clarity, and business impact.
Requirements
- At least 7 years of experience in content operations, marketing operations, creative operations, project/program management, digital marketing, eCommerce merchandising, or a related field.
- Bachelor’s degree in Marketing, Communications, Business, Project Management, Digital Strategy, or a related field.
- Ability to design and manage intake processes, workflows, prioritization systems, production roadmaps, and cross-functional operating models.
- Demonstrated ability to manage multiple workstreams, timelines, stakeholders, dependencies, and resource constraints in a fast-paced environment.
- Working knowledge of creative asset development, digital content, product launch support, eCommerce content, channel versioning, and brand consistency requirements.
- Ability to interpret demand, throughput, resource, and performance data to improve planning, prioritization, and operational decision-making.
- Proven ability to work across teams, build alignment, clarify tradeoffs, and advance work without relying solely on formal authority.
- Ability to identify process gaps, build scalable solutions, and translate complexity into clear workflows and decision frameworks.
- Comfort working with emerging AI-enabled content tools, automation concepts, DAM systems, content platforms, workflow tools, and evolving digital content requirements.
- Excellent written and verbal communication skills, including the ability to explain priorities, tradeoffs, risks, and recommendations to working teams and senior stakeholders.
Responsibilities
- Establish and continuously improve the enterprise content operating model, including intake, prioritization, sequencing, workflow standards, and capacity planning across NPD, eCommerce, Retail, Trade, Pro, and AI-enabled content initiatives.
- Own the content intake process and evaluate requests against business priorities, launch needs, channel impact, resource requirements, and timing constraints.
- Develop and manage visibility into content demand, team capacity, production timelines, and resource tradeoffs to support decisions and reduce bottlenecks.
- Streamline content workflows, reduce rework, remove process friction, and improve speed-to-market across creative asset development and deployment.
- Partner with Brand, Creative Services, Product Marketing, eCommerce, Retail, Trade, Pro, Legal, Customer Product Data, and external partners to align priorities, timing, inputs, approvals, and execution plans.
- Partner with internal teams and the Masco Digital CoE to translate AI-enabled content tools, automation opportunities, and emerging workflows into usable operating processes for Brand and Creative Assets teams.
- Help determine appropriate content solutions, including new assets, refreshed assets, modular templates, channel-specific versions, AI-assisted content, or reuse of existing assets.
- Build and maintain content roadmaps integrating strategic priorities, SKU needs, channel requirements, launch timing, and production capacity.
- Track operational metrics such as cycle time, request volume, asset reuse, content completion, production status, bottlenecks, and cost or resource efficiency.
- Partner with the Governance & Lifecycle Lead to ensure content is tagged, versioned, maintained, refreshed, and retired according to established standards.
- Communicate project status, risks, tradeoffs, capacity constraints, and decision needs to cross-functional stakeholders.
- Recommend process, tool, template, and workflow improvements to scale content production without a proportional increase in resources.
Benefits
- Comprehensive benefit plans
- Retirement and savings programs
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- LinkedIn Learning access
- Internal opportunities to work on projects cross-company
- Paid volunteer day annually
- Four employee-led and self-directed Business Resource Groups
- Inclusive culture recognized for equality, diversity, flexibility, and work-life balance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
