Manager, Brand Content Operations

Masco Corporation•Indianapolis, IN

22h•$103,700 - $163,020

About The Position

The Content Operations Lead establishes and manages the operating model for prioritizing, sequencing, managing, tracking, and scaling creative asset content development for Delta, Peerless, Liberty, and Franklin Brass brands. The role ensures content is developed at the right time for business priorities and with cross-functional alignment across NPD, eCommerce, Retail, Trade, Pro, AI-enabled content development, and brand-owned channels. Reporting within the Brand organization and embedded in the Creative Assets ecosystem, this role connects business priorities, content demand, creative production capacity, channel needs, and emerging AI-enabled content capabilities. It develops a disciplined content system to improve throughput, reduce duplication and rework, increase asset reuse, and support faster deployment across channels. This operational leadership role builds structure in ambiguous environments, creates scalable processes, manages cross-functional intake and prioritization, and connects marketing, creative, digital, product, and channel teams around a shared content roadmap. It calls for a strong project and program management mindset, an understanding of content production workflows, and the ability to design repeatable systems that improve efficiency, clarity, and business impact.

Requirements

7+ years of experience in content operations, marketing operations, creative operations, project/program management, digital marketing, eCommerce merchandising, or related fields.
Bachelor’s degree in Marketing, Communications, Business, Project Management, Digital Strategy, or a related field.
Ability to design and manage intake processes, workflows, prioritization systems, production roadmaps, and cross-functional operating models.
Demonstrated ability to manage multiple workstreams, timelines, stakeholders, dependencies, and resource constraints in a fast-paced environment.
Working knowledge of creative asset development, digital content, product launch support, eCommerce content, channel versioning, and brand consistency requirements.
Ability to interpret demand, throughput, resource, and performance data to improve planning, prioritization, and operational decision-making.
Proven ability to work across teams, build alignment, clarify tradeoffs, and move work forward without relying solely on formal authority.
Ability to identify process gaps, build scalable solutions, and translate complexity into clear workflows and decision frameworks.
Comfort working with emerging AI-enabled content tools, automation concepts, DAM systems, content platforms, workflow tools, and evolving digital content requirements.
Excellent written and verbal communication skills, including the ability to explain priorities, tradeoffs, risks, and recommendations to working teams and senior stakeholders.

Responsibilities

Establish and continuously improve the enterprise content operating model, including intake, prioritization, sequencing, workflow standards, and capacity planning across NPD, eCommerce, Retail, Trade, Pro, and AI-enabled content initiatives.
Own the content intake process and evaluate requests against business priorities, launch needs, channel impact, resource requirements, and timing constraints.
Develop and manage a clear view of content demand, team capacity, production timelines, and resource tradeoffs to support decision-making and reduce bottlenecks.
Streamline content workflows, reduce rework, remove process friction, and improve speed-to-market across creative asset development and deployment.
Partner with Brand, Creative Services, Product Marketing, eCommerce, Retail, Trade, Pro, Legal, Customer Product Data, and external partners to align priorities, timing, inputs, approvals, and execution plans.
Partner with internal teams and the Masco Digital CoE to translate AI-enabled content tools, automation opportunities, and emerging workflows into usable operating processes for Brand and Creative Assets teams.
Help determine the right content solution for each business need, including new, refreshed, modular, channel-specific, AI-assisted, or reused assets.
Build and maintain content roadmaps that connect strategic priorities, SKU needs, channel requirements, launch timing, and production capacity.
Track operational metrics such as cycle time, request volume, asset reuse, content completion, production status, bottlenecks, and cost or resource efficiency.
Partner with the Governance & Lifecycle Lead to ensure new content is tagged, versioned, maintained, refreshed, and retired according to established standards.
Provide cross-functional stakeholders with updates on project status, risks, tradeoffs, capacity constraints, and decision needs.
Recommend process, tool, template, and workflow improvements that scale content production without a proportional increase in resources.