Director of Content Strategy

WeVote • Oakland, CA

19h • Remote

About The Position

WeVote is a nonpartisan civic technology nonprofit that works to increase voter participation through digital tools and voter education resources. The Director of Content Strategy is a volunteer leadership role responsible for defining and executing WeVote's content vision across digital channels. The role develops content initiatives for voters, volunteers, supporters, and stakeholders, helping expand the organization's reach and influence.

The Director leads content strategy, planning, messaging, editorial priorities, and audience engagement, while collaborating across organizational teams and providing strategic direction to content contributors. The role is remote, with U.S.-based volunteers preferred, and calls for approximately 5–10 hours per week.

Requirements

• 3+ years of experience in content strategy, communications, digital marketing, content leadership, audience development, media, publishing, or related fields.
• Demonstrated ability to create and execute content strategies that drive awareness, engagement, audience growth, and organizational impact.
• Experience understanding audience needs, developing content journeys, and optimizing content performance across digital channels.
• Exceptional writing, editing, messaging, and storytelling skills, including the ability to translate complex topics into clear, accessible content.
• Comfort using content analytics, engagement insights, and performance metrics to guide strategic decisions.
• Experience collaborating with diverse stakeholders and managing projects across multiple teams and initiatives.
• Passion for democracy, civic engagement, voter education, and using content to create meaningful social impact.
• Ability to thrive in a remote, volunteer-driven environment and independently drive strategic initiatives forward.

Responsibilities

• Create and lead a comprehensive content strategy aligned with WeVote's mission, organizational goals, audience needs, and voter engagement objectives.
• Identify opportunities to expand audience reach, increase engagement, and strengthen relationships with voters, volunteers, donors, and supporters.
• Oversee content roadmaps, editorial calendars, and campaign planning across blogs, newsletters, voter education resources, thought leadership content, and digital communications.
• Develop messaging frameworks and content guidelines that ensure consistency across channels and reinforce WeVote's nonpartisan mission and brand voice.
• Collaborate with leaders in Product, Political Data, Communications, Marketing, Partnerships, and Volunteer Recruitment to identify content opportunities and align messaging.
• Monitor content effectiveness, audience behavior, engagement metrics, and communication trends to improve content strategy and impact.
• Provide strategic guidance and leadership to volunteer writers, editors, researchers, content creators, and communications team members.
• Support thought leadership initiatives that position WeVote as a trusted leader in civic technology, voter education, and democratic participation.

Benefits

• Help shape how millions of voters access and engage with trusted civic information.
• Lead content strategy for a nationally recognized civic technology nonprofit.
• Build executive-level experience in digital strategy, communications, and audience development.
• Collaborate with mission-driven professionals in technology, media, civic engagement, and nonprofit leadership.
• Make a measurable impact on voter participation and democratic engagement.

What This Job Offers

• Career Level: Director
• Education Level: No Education Listed