Director, Content Strategy

Cato Networks

About The Position

Cato Networks is seeking a Director, Content Strategy with deep knowledge of cybersecurity and enterprise networking to elevate the quality, consistency, and differentiation of its content. This leader will shape thought leadership, editorial strategy, and narratives that strengthen Cato’s market leadership. Reporting to the VP, Corporate Communications, the Director will partner with Communications and Marketing leadership, including the CMO, to turn company positioning and business priorities into a clear editorial agenda and determine where Cato has the credibility to lead and how its content can stand apart. The role will strengthen how Cato plans and prioritizes content across announcements, campaigns, and thought leadership. It will guide decisions about creating, refreshing, repurposing, gating, ungating, optimizing, or retiring content according to audience value, business priorities, channel strategy, performance, and existing assets. The Director will collaborate across Corporate Communications, Product Marketing, Demand Generation, Brand, Social, Customer Marketing, Customer Advocacy, and executive stakeholders on flagship content, research-led storytelling, executive thought leadership, customer and partner narratives, campaign storytelling, and AI-driven discovery strategy.

Requirements

10+ years of experience in editorial strategy, thought leadership, strategic content, corporate storytelling, journalism, or related roles.
Strong editorial judgment and writing skills, including the ability to identify compelling, credible, and audience-relevant stories.
Ability to synthesize cybersecurity, networking, and enterprise technology trends into differentiated narratives for technical and executive audiences.
Proven ability to develop strategic content on complex technical or business topics, such as executive bylines, research reports, industry points of view, campaign narratives, web content, customer stories, or flagship thought leadership programs.
Experience translating company priorities, market trends, and executive perspectives into clear editorial strategies and high-impact content.
Strong cross-functional collaboration skills and ability to manage input and feedback across Communications, Product Marketing, Demand Generation, Brand, Social, Customer Marketing, and executive stakeholders.
Low-ego, team-oriented working style, with the confidence to assert a clear editorial point of view, respectfully challenge ideas, and influence without direct authority.
Analytical mindset and ability to use content performance, audience insight, and business context to guide recommendations in a fast-paced environment.

Nice To Haves

Experience in B2B technology, enterprise software, cybersecurity, networking, or cloud infrastructure.

Responsibilities

Build and evolve Cato’s editorial strategy across marketing and communications, translating company-level narratives into a prioritized agenda and calendar for major content, thought leadership, research, social amplification, and campaign storytelling.
Partner with marketing leadership on strategic narratives and business priorities; leadership retains ownership of final positioning and key tradeoffs.
Recommend what content to create, update, repurpose, gate, ungate, refresh, optimize, or retire based on audience needs, business priorities, performance data, channel strategy, and existing assets.
Guide decisions about major market moments and where Cato has the credibility, relevance, and opportunity to lead the conversation.
Own Cato’s research and flagship content strategy, including annual reports, industry studies, signature thought leadership programs, and other major editorial moments.
Develop high-impact editorial assets, including thought leadership, executive bylines, research narratives, campaign messaging, web copy, and other strategic content supporting Cato’s business priorities and market narrative.
Own content strategy for AI-powered discovery, including answer engine optimization, content structure, findability, and performance across emerging search and answer experiences.
Define standards, guidance, and decision frameworks for content originality, credibility, point of view, audience relevance, measurable business value, and cross-functional consistency.
Partner with Product Marketing, Demand Generation, Customer Advocacy, Social, Brand Partnerships, and web/content stakeholders to connect campaigns, product narratives, customer proof points, partner moments, and channel strategies to the broader editorial strategy.