Manager, Content Strategy

Fresenius Kabi USA•Washington, NV

2d•$120,000 - $130,000•Remote

About The Position

The Manager, Marketing Content Strategy, Cell & Gene Therapy Technologies (CGT), serves as the content strategy and scientific communications subject matter expert for the CGT portfolio. The role owns the development and execution of global content strategies that support portfolio positioning, customer engagement, commercialization objectives, and business growth. It translates complex scientific, technical, product, and workflow information into clear, credible, and differentiated messaging tailored to priority customer and stakeholder audiences. Reporting to the Director, Global CGT Marketing & Strategy, the Manager leads content strategy and development for global and regional campaigns, conferences, sales enablement, thought leadership, and customer communications. The role defines messaging frameworks, content priorities, and communication approaches that support product adoption, customer education, and commercial objectives across the CGT portfolio. It serves as a strategic content advisor to Product Management, Commercial, Marketing, R&D, Field Application Specialists, Digital Marketing, Corporate Communications, Regulatory, Legal, and Quality teams. The position leads complex cross-functional initiatives spanning multiple technologies, workflows, customer segments, and markets, ensuring content is scientifically accurate, commercially relevant, differentiated, brand-aligned, and compliant. Depending on the organizational structure, the role may manage internal marketing specialists, external partners, or project-based marketing resources, and is expected to provide coaching, technical direction, prioritization, and quality oversight. The position may be worked remotely in the United States and is not eligible for visa sponsorship now or in the future.

Requirements

Bachelor’s degree in Marketing, Communications, Life Sciences, Business, or a related field.
At least 8 years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within life sciences, biotechnology, medical technology, or biopharmaceutical industries.
Demonstrated ability to translate complex scientific, technical, product, and workflow information into clear, credible content for technical and nontechnical audiences.
Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels.
Experience coordinating content review with scientific, Regulatory, Legal, Quality, and Corporate Communications stakeholders.
Ability to travel up to 15%, including internationally as required.

Nice To Haves

Advanced degree.
Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets.

Responsibilities

Own and execute global content strategies aligned with CGT business priorities, upstream marketing strategy, portfolio positioning, value propositions, and customer needs.
Translate complex scientific, technical, workflow, and product information into clear, accurate, audience-appropriate content, including presentations, brochures, case studies, thought-leadership materials, conference assets, training materials, and other commercial and marketing communications.
Provide strategic content direction to internal subject-matter experts, agency partners, and external collaborators, integrating scientific expertise and commercial objectives into credible, differentiated, and consistent communications.
Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows for business milestones, launches, campaigns, conferences, and commercialization initiatives.
Set content quality standards and direct review and optimization of materials to ensure scientific and technical accuracy, market relevance, accessibility, brand alignment, and consistency across audiences and regions.
Lead content strategy and execution for complex global and regional campaigns, conferences, product initiatives, and customer-engagement programs across multiple technologies, customer segments, and markets.
Define and guide development of sales-enablement frameworks, presentations, technical materials, case studies, and customer-facing tools that support product understanding, customer engagement, account development, and adoption objectives.
Own messaging and content strategy for priority industry events, including presentations, customer-engagement materials, thought leadership, and post-event communications.
Establish structured feedback mechanisms with regional, commercial, and field teams, and use insights to improve content relevance, usability, scientific depth, and alignment with customer decision needs.
Advise Corporate Communications, Marketing, Product Management, Commercial, and regional teams on content and messaging to ensure consistent messaging, branding, and compliance.
Define and govern portfolio positioning, messaging frameworks, value propositions, claims, and storytelling across content and campaigns.
Lead cross-functional content review and approval processes with Regulatory, Legal, Quality, and other applicable reviewers, ensuring timely decisions, appropriate documentation, and compliance with applicable requirements.
Use independent scientific and commercial judgment to ensure external content uses supportable claims and accurately represents CGT technologies, workflows, applications, evidence, and customer value.
Apply expertise in CGT technologies, manufacturing and processing workflows, customer applications, and market dynamics to content strategy, scientific communications, and commercial messaging.
Translate market intelligence, customer needs, competitive developments, scientific advances, and emerging industry topics into content priorities, messaging recommendations, and thought-leadership opportunities.
Integrate Voice of Customer insights, market research, field feedback, and technical input into portfolio messaging, content strategy, campaign development, and commercial-enablement materials.
Provide content strategy and scientific communication direction for key-opinion-leader, customer, academic, and external-partner engagements.
Lead complex, concurrent global content and campaign initiatives involving multiple technologies, regions, audiences, channels, review functions, and agency partners.
Influence stakeholders across a global matrix organization, resolve competing priorities, and align teams on messaging, content strategy, scientific accuracy, business objectives, risks, and required decisions.
Establish content performance measures and evaluate content effectiveness to recommend priorities, improvements, and future content investments.
Depending on organizational structure, manage internal marketing specialists, external partners, or project-based marketing resources, providing coaching, technical direction, prioritization, and quality oversight.