Manager, Content Strategy, Health & Fitness

Hearst•New York, NY

10d•$73,000 - $85,000•Hybrid

About The Position

At HearstMade, the Manager, Content Strategy, Health & Fitness shapes branded storytelling that connects client objectives with authentic editorial experiences. HearstMade is Hearst Magazines' branded content studio, partnering with marketers to develop audience-first campaigns across its portfolio of more than 30 media brands. This role leads health and fitness content strategy from RFP development and ideation through execution. The manager develops concepts and recommendations, collaborates with cross-functional teams, oversees freelance contributors, and writes, edits, packages, and publishes branded health and wellness content. The position is hybrid in New York City and requires four days per week in the office. The stated base salary range is $73,000–$85,000 USD.

Requirements

At least 4 years of experience in editorial, content strategy, branded content, digital publishing, or a related field, with a strong background in health, wellness, and/or fitness content.
Ability to develop creative, insight-driven content strategies that translate business objectives into compelling storytelling.
Exceptional writing, editing, and content packaging skills, strong editorial instinct, and attention to detail.
Deep understanding of digital content formats and social platforms, including strong knowledge of Instagram, TikTok, and evolving audience behaviors.
Experience managing freelance writers and creators, including briefing, editing, and overseeing revisions.
Strong communication and presentation skills, including the ability to articulate strategic recommendations and build alignment across cross-functional teams.
Self-motivated, collaborative, adaptable, and able to thrive in a fast-paced environment while managing multiple priorities.

Nice To Haves

Experience supporting branded content campaigns, RFP responses, client-facing initiatives, or custom content programs.
Familiarity with publishing CMS platforms, SEO and AEO best practices, ecommerce content, and production workflows.

Responsibilities

Lead content strategy for health and fitness-focused RFPs, developing concepts and recommendations aligned with client objectives, audience insights, platforms, formats, and distribution strategies.
Partner with the HearstMade Health & Fitness Director and teams across marketing, sales, account management, editorial, and other functions to develop integrated branded content campaigns.
Serve as the strategic and editorial lead for health and fitness content from ideation through execution, managing multiple projects and timelines.
Assign, brief, and manage freelance writers and creators, providing editing, feedback, and guidance.
Write, edit, package, and publish branded health and wellness content, including explainers, product roundups, athlete and patient profiles, and other editorial formats.
Support campaign execution by maintaining consistency across writing, editing, packaging, review cycles, and final deliverables.
Navigate stakeholder feedback while balancing editorial integrity, audience engagement, and client expectations.