Social Content Strategy Manager
About The Position
IPSY is seeking a highly strategic and innovative Social Content Strategy Manager to lead commerce and 360 social strategy. Reporting to the Director of Social, this role manages two direct reports and owns monthly social planning while leading commerce social initiatives end-to-end. The position partners with the Director of Social and cross-functional stakeholders, independently develops plans and presentations, and guides content performance reporting and KPIs. This is a hybrid position based in the Los Angeles, California area, blending onsite and remote work. Candidates must reside in the Los Angeles or Santa Monica area. The role requires legal authorization to work full-time in the U.S. without current or future visa sponsorship.
Requirements
- At least 5 years of experience leading social media strategy at a brand in beauty, fashion, or lifestyle.
- Deep understanding of TikTok, Instagram, and social content trends, including the ability to anticipate emerging trends.
- Experience managing and developing direct reports.
- Strong presentation and communication skills, with confidence advocating for ideas in cross-functional and leadership settings.
- Experience independently building social strategy decks and content plans.
- Experience partnering with editorial teams on content strategy.
- Ability to interpret analytics and translate insights into team-wide strategy.
- Familiarity with analytics tools such as Dash Social.
- Must reside in Santa Monica or Los Angeles, California.
- Passion for beauty and an eye for how storytelling and content build brand affinity.
- Must be legally authorized to work full-time in the U.S. without requiring current or future visa sponsorship.
Nice To Haves
- Experience managing a 360 marketing planning process in partnership with a broader marketing team.
- Experience with contracts, briefs, or vendor/creator management at scale.
- Strong video editing and storytelling instincts, with fluency in tools such as CapCut or Adobe Suite.
Responsibilities
- Partner with the Director of Social and cross-functional teams to align social strategy with business objectives.
- Develop social and community strategy for 360 marketing initiatives and campaigns.
- Own the 360 planning process and map out content months in advance with the broader marketing team.
- Manage, mentor, and develop two direct reports, setting a high bar for creative and strategic output.
- Represent the social team in cross-functional meetings, presenting ideas and points of view.
- Lead content strategy and planning for marketing campaigns, building social plans independently with minimal oversight.
- Partner with the Editorial Lead to identify proactive and reactive content opportunities and drive editorial social strategy.
- Establish standards for content formats and hooks that drive engagement and meet team KPIs.
- Own commerce social strategy across key initiatives and define priorities for organic social channels.
- Serve as the social lead in cross-functional Commerce meetings and provide channel leads with strategic direction and briefs.
- Define channel-specific KPIs for commerce campaigns and report performance to the broader team.
- Explore and lead the potential launch of TikTok Shop as a new revenue channel.
- Oversee tracking, analysis, and reporting of engagement, traffic, and content performance KPIs.
- Translate performance data into strategic recommendations to optimize content and inform the broader 360 plan.
- Stay immersed in culture and social trends and bring original, independent thinking to the work.
Benefits
- Competitive base salary and bonus program
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning and development programs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
