Lead Manager, Social Strategy & Content Creation
About The Position
AT&T Corporate Communications seeks a social-first storyteller to shape how the company tells its stories across corporate-owned social channels, especially LinkedIn. The role combines corporate storytelling, public relations and social media, bringing a creator’s mindset to AT&T’s news, ideas, people and reputation. The successful candidate will think strategically, write and edit compellingly, and develop social-native content that makes stories relevant and engaging. Reporting to AT&T’s Editor-in-Chief, this position works with the broader Social Media team, Executive Communications, Media Productions and communicators across the company. It will help establish a distinctive voice for AT&T’s corporate channels and extend the reach of priority stories. The role defines and executes social content strategy, develops original concepts and repeatable formats, writes content, and partners with creative and production teams. It also monitors culture and real-time opportunities, connects Corporate Communications with the broader Social Media team, and uses audience insights and performance to improve storytelling. The position is full-time, onsite five days per week in Dallas, Texas. No relocation is offered.
Requirements
- Experience at the intersection of corporate communications, public relations and social media, including an understanding of how owned content can strengthen a broader communications strategy.
- Demonstrated success creating and growing organic social content for a company, corporate brand, publisher or major organization.
- Deep fluency in LinkedIn and a track record of growing audience or engagement on the platform.
- Exceptional writing and editing skills, including the ability to make complicated subjects simple, interesting and human.
- Strong creative instincts and a portfolio demonstrating ideas, formats or channels that earned attention and grew an audience.
- Awareness of culture and sound judgment about when and how a brand should participate.
- Ability to work quickly and collaboratively in a highly matrixed organization with peers, executives, creative teams and production teams, while experimenting and learning from performance.
- At least five years of related experience.
- Certification is required in some areas.
Nice To Haves
- Bachelor’s degree (BS/BA) desired.
Responsibilities
- Help define and execute AT&T Corporate Communications’ LinkedIn and social content strategy to grow audience, engagement and relevance.
- Turn corporate news, reputation priorities, executive voices and company stories into content suited to social audiences.
- Develop original, social-native ideas rather than simply adapting corporate announcements into posts.
- Build repeatable content franchises, formats and editorial ideas that give audiences reasons to follow AT&T.
- Write compelling copy, from short-form lines to longer-form LinkedIn storytelling.
- Develop concepts for short-form video, graphics, carousels, newsletters, executive content and emerging formats.
- Partner with designers, producers, videographers and other teams to bring ideas to life.
- Balance planned storytelling with real-time opportunities arising from news, social conversations and culture.
- Monitor conversations across business, technology, media, sports and entertainment to keep storytelling current and relevant.
- Identify appropriate opportunities for AT&T to participate in conversations and exercise judgment about when not to participate.
- Bring inspiration from brands, creators, publishers and emerging platforms into the newsroom.
- Bridge Corporate Communications and AT&T’s broader Social Media team.
- Involve Corporate Communications earlier in the creative process and turn priority news into platform-native opportunities.
- Use audience insights and performance to test approaches, improve storytelling and establish best practices.
Benefits
- Medical, dental and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays: at least 23 vacation days each year and nine company-designated holidays, based on date of hire
- Paid parental leave
- Paid caregiver leave
- Additional sick leave may be available beyond what state and local law require; this leave is unprotected
- Adoption reimbursement
- Short- and long-term disability benefits
- Life and accidental death insurance
- Supplemental benefit programs, including critical illness, accident hospital indemnity and group legal
- Employee Assistance Programs
- Employee wellness programs
- Employee discounts of up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Manager
