Executive, Social Strategy & Content

Brunswick Group•Washington, DC
•$70,000 - $80,000•Onsite

About The Position

Brunswick Group is seeking a creative, digitally fluent Executive to join its U.S. Digital practice, focusing primarily on social media content and campaigns. The role combines hands-on content development with broader digital advisory work for a diverse portfolio of clients and high-stakes communications mandates. Most of the role is expected to focus on developing social content and campaigns, with the balance supporting broader digital advisory work; this balance may evolve according to client needs, workloads, and professional development opportunities. Working alongside experienced advisers, the Executive will contribute to research, strategic recommendations, and execution, while developing toward becoming a trusted digital adviser. The role calls for someone curious, creative, analytical, proactive, and comfortable working in a fast-paced environment on complex business issues. Brunswick’s Digital team helps influential organizations navigate communications challenges, build and protect reputations, and engage audiences in an increasingly digital world. The position is in person at least four days each week, either in a Brunswick office or on-site with clients. The annual base compensation range is $70,000–$80,000, with eligibility for an annual discretionary bonus contingent on individual and firm-wide performance.

Requirements

  • 1–3 years of relevant professional experience in social media, content creation, digital marketing, journalism, creative agencies, or a related field.
  • Experience producing online content for corporate brands, executives, political or advocacy campaigns, or complex issues.
  • Strong understanding of the digital media landscape, including major social and LLM platforms, online communities, the creator economy, emerging technologies, and online formats, features, and content conventions.
  • Some familiarity with creative tools such as Canva, InDesign, CapCut, or similar platforms, and an understanding of how to work effectively with designers and creative specialists.
  • Experience using AI and large language models to support research, content development, or creative production.
  • Excellent written and verbal communication skills, with the ability to adapt tone, format, and storytelling for different audiences and platforms.
  • Resourcefulness and proactivity, with curiosity and agility to tackle unfamiliar challenges, learn quickly, and find creative, practical solutions.
  • Strong organizational skills, attention to detail, and ability to manage competing priorities and deliver high-quality work in a fast-paced environment.
  • Collaborative, entrepreneurial mindset.
  • Sound judgment and discretion when handling sensitive or confidential information.

Nice To Haves

  • Experience in a strategic communications, campaign, or agency environment.
  • Interest in business, current affairs, and issues affecting major corporations and their leaders.

Responsibilities

  • Support the development and execution of digital communications strategies for high-stakes issues, including corporate reputation, financial situations, litigation, crisis, and public affairs.
  • Draft client materials, including strategy presentations, research reports, messaging, campaign plans, and performance updates.
  • Contribute creative ideas and practical recommendations to client discussions, brainstorms, social strategies, editorial calendars, campaign concepts, and new-business pitches.
  • Develop engaging, platform-native social media content for corporate brands, senior executives, and integrated communications campaigns.
  • Draft social copy, scripts, storyboards, and creative concepts tailored to different audiences and platforms, and work with designers and creative specialists to execute content.
  • Translate complex corporate, financial, policy, and industry issues into clear, accessible, engaging social content while maintaining accuracy and nuance.
  • Adapt content and storytelling for platforms such as LinkedIn, Instagram, TikTok, YouTube, Facebook, and emerging channels, reflecting their audiences, formats, and conventions.
  • Monitor emerging platform trends, audience behaviors, creative formats, and changes in social media culture, identifying opportunities for clients and teams.
  • Analyze social content performance and audience engagement, and turn insights into recommendations to strengthen content strategy, creative execution, and campaign effectiveness.
  • Explore AI-enabled creative and production tools to improve content development quality and efficiency while maintaining editorial judgment.
  • Collaborate with Brunswick colleagues, strategists, and designers to take ideas from concept through execution.
  • Share relevant digital developments, platform trends, content examples, emerging technologies, and creative inspiration with colleagues.
  • Take ownership of assigned responsibilities, anticipate team needs, and contribute solutions proactively.
  • Build strong working relationships with colleagues and clients, demonstrating professionalism, responsiveness, and discretion.
  • Participate in training sessions where appropriate and take advantage of Brunswick’s learning and engagement opportunities.

Benefits

  • Annual discretionary bonus eligibility, contingent upon individual and firm-wide performance.
  • Medical insurance.
  • Dental insurance.
  • Vision insurance.
  • Disability insurance.
  • Employee assistance program.
  • Flexible spending account.
  • Health savings account.
  • Life insurance.
  • Commuter benefits.
  • 25 vacation days and 10 sick-leave days.
  • 11 paid company holidays.
  • Firm-sponsored 401(k) plan with a 3% automatic company contribution on base pay and bonus, plus an additional 1.5% profit share; immediate vesting.
  • Career training and development opportunities.
  • Employee discounts.
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