Senior Manager, Content Strategy – Organic Social

Remitly•Seattle, WA

8d•$152,000 - $175,000•Hybrid

About The Position

Remitly is evolving its brand from a remittance app to a financial partner for people living across borders. The Senior Manager, Content Strategy – Organic Social will lead Remitly's organic consumer social strategy across markets and languages, including content strategy and editorial, serialized formats and creator programs, social listening and community management, and measurement and optimization. The role leads a team of content specialists and agency partners and reports to the Director, Global Brand. The position sets the strategic direction for organic social, oversees content pillars and channel plans, develops repeatable localized content, and manages creator, user-generated content, and ambassador programs. It works with regional and language leads to ensure content resonates locally, turns listening insights into action, owns social intake and channel decisions, establishes KPIs and reporting, manages the production budget and vendors, and partners with Legal and Compliance to ensure content is accurate and approved. The role works onsite Tuesday through Thursday each week under Remitly's current hybrid-work expectations. Additional onsite attendance may be required based on business needs, and the company may change its expectations.

Requirements

At least 8 years of experience in social media or content strategy, including at least 3 years leading organic social for a consumer brand.
At least 2 years of people-management experience, including managing contractors and agency partners.
Demonstrated success building content strategies and series that grew audience and engagement, with results to show.
Experience managing social across multiple markets or languages and working with local teams and translators.
Hands-on experience with creator and user-generated content programs, from briefing through production and approvals.
Fluency with social listening and analytics tools and ability to turn data into a plan.
Strong writing and editing skills, with an eye for brand voice and visual consistency.
Experience working with Legal and Compliance in a regulated category such as financial services, fintech, or healthcare, and with internal partners such as PR, Internal Communications, Events/Community Marketing, and Design.

Nice To Haves

Experience with immigrant, multicultural, or cross-border audiences.
Additional languages, especially Spanish, Mandarin, Tagalog, or Hindi.
Experience launching a rebrand or new brand identity on social.
Familiarity with community platforms such as Reddit and RedNote.
Experience using AI tools in content workflows, with good judgment about where they help.

Responsibilities

Own and communicate the organic social strategy, align cross-functional partners, and share results and learnings internally.
Oversee content pillars, evolve them as needed, define channel roles, and set quarterly plans across Instagram, TikTok, YouTube, Facebook, RedNote, and emerging consumer-facing platforms.
Develop repeatable, serialized content such as product features, customer FAQs, and how-to tutorials that can be localized and reused across markets.
Brief and manage creators and production partners, and collaborate with the Ambassador Program on on-brand, compliant content.
Work with regional and language leads, including Spanish and Mandarin leads, to create content that feels native to each market.
Use social listening to track sentiment and themes, share insights with Product, Customer Service, and Marketing, and establish community management and escalation practices.
Own the social intake process for product marketing, regional, and corporate requests, and determine what appears on owned channels.
Set KPIs for reach, engagement, sentiment, community growth, and assisted conversion; report results and adjust the plan.
Manage content specialists, contractors, and agencies; own the production budget and vendor relationships.
Partner with Legal and Compliance on claims, disclaimers, and approvals to help content move quickly while managing risk.