Senior Manager, Content Strategy – Organic Social

Remitly•Seattle, WA

7d•Hybrid

About The Position

Remitly is evolving its brand from a remittance app to a financial partner for people living across borders. Organic social is a key channel for connecting with customers and communities in their own languages. The Senior Manager, Content Strategy – Organic Social leads Remitly's organic consumer social strategy across markets and languages, covering content strategy and editorial, serialized formats, creator programs, social listening, community management, measurement, and optimization. The role leads content specialists and agency partners and reports to the Director, Global Brand. The position sets the direction for organic social, leads content planning and development across established and emerging platforms, develops reusable localized content series, and oversees creator, user-generated content, and ambassador initiatives. It also partners with regional and language leads to make content feel native to each market, uses listening insights to inform internal teams, owns social intake and channel decisions, establishes KPIs, manages the team and production budget, and works with Legal and Compliance to ensure content is accurate and compliant. The starting U.S. base salary range is $152,000–$175,000. The role follows Remitly's current hybrid-work expectations, with onsite work Tuesday through Thursday each week and additional attendance as business needs require.

Requirements

At least 8 years of experience in social media or content strategy, including at least 3 years leading organic social for a consumer brand.
At least 2 years of people-management experience, including management of contractors and agency partners.
Demonstrated success building content strategies and series that grew audience and engagement, with results to show.
Experience managing social media across multiple markets or languages and working with local teams and translators.
Hands-on experience with creator and user-generated content programs, from briefing through production and approvals.
Fluency with social listening and analytics tools and the ability to turn data into a plan.
Strong writing and editing skills, with an eye for brand voice and visual consistency.
Experience working with Legal and Compliance in a regulated category such as financial services, fintech, or healthcare.
Experience partnering with internal teams such as PR, Internal Communications, Events/Community Marketing, and Design.

Nice To Haves

Experience with immigrant, multicultural, or cross-border audiences.
Additional language skills, especially Spanish, Mandarin, Tagalog, or Hindi.
Experience launching a rebrand or new brand identity on social.
Familiarity with community platforms such as Reddit and RedNote.
Experience using AI tools in content workflows, with good judgment about where they help.

Responsibilities

Own and socialize the strategic direction for organic social, ensuring cross-functional partners understand the approach and how to contribute.
Share results and learnings internally to improve the organic social program.
Oversee content pillars, identify opportunities to evolve them, and set channel roles and quarterly plans across Instagram, TikTok, YouTube, Facebook, RedNote, and emerging consumer-facing platforms.
Develop repeatable, serialized content such as product features, customer FAQs, and how-to tutorials that can be localized and reused across markets.
Brief and manage creators and production partners, and collaborate with the Ambassador Program on on-brand, compliant content.
Work with regional and language leads, including Spanish and Mandarin teams, to create content that feels native to each market.
Use social listening to track sentiment and themes, share insights with Product, Customer Service, and Marketing, and establish community-management and escalation playbooks.
Own the social intake process for requests from product marketing, regional, and corporate teams, and determine what appears on owned channels.
Set KPIs, including reach, engagement, sentiment, community growth, and assisted conversion; report results and adjust the plan.
Manage content specialists, contractors, and agencies; own the production budget and vendor relationships.
Partner with Legal and Compliance on claims, disclaimers, and approvals so content can move efficiently while managing risk.