111040-Content Strategy Manager
About The Position
The Content Strategy Manager helps manage East Tennessee State University's image and reputation. The position develops and implements comprehensive communications, content marketing, and brand storytelling strategies for university partners, and provides leadership in crisis communications. The role works closely with departments across the university to amplify stories that support the university’s brand and strategic initiatives. It also coordinates timely, accurate, and strategic communications during crises and other sensitive situations to support informed decision-making and protect institutional trust. The position develops and executes communications plans and campaigns for campus partners, manages crisis communications and media relations, monitors social media, and proofreads and reviews departmental communications. The manager is supervised by the Senior Executive Director of Communications and has no supervisory responsibilities.
Requirements
- Bachelor's degree in communications, public relations, marketing, journalism, English, public administration, or a related field.
- Minimum of three years of full-time professional experience in strategic communications, marketing, public relations, media relations, content strategy, or a related field.
- Comprehensive knowledge of marketing, communications, and advertising principles, including social media, email marketing, content marketing, search engine optimization, and other digital marketing.
- Knowledge of crisis communications principles and practices, including issues management, emergency communications, stakeholder communications, media response, and reputation management.
- Expertise in strategic communications, public relations, media relations, content strategy, and brand management.
- Experience working across traditional, digital, social, and emerging media platforms.
- Proficiency in Microsoft Office Suite, content management systems, Adobe Creative Suite, Meltwater, HubSpot, and other digital communications and analytics tools.
- Exceptional written, verbal, and interpersonal communication skills, with the ability to explain complex information clearly to varied audiences.
- Strong project management, organizational, and attention-to-detail skills, including the ability to manage multiple priorities and meet tight deadlines.
- Ability to work effectively with cross-functional teams and foster collaboration.
- Ability to build and maintain relationships with internal stakeholders, community partners, and local, regional, and national media outlets.
- Ability to analyze data, identify trends, measure effectiveness, and translate insights into actionable strategies.
- Ability to adapt to changing circumstances, emerging issues, and evolving institutional priorities.
- Ability to identify and solve complex communications and organizational challenges.
- Ability to assess reputational risk, anticipate communications challenges, and develop proactive communication strategies.
- Ability to handle high-pressure situations, sensitive issues, and crises with professionalism, sound judgment, and poise.
- Ability to make sound decisions that may affect the university's brand, reputation, and stakeholder relationships.
- Frequent typing or keyboard use; visual acuity to read printed and electronic materials; hearing to distinguish sounds such as phone calls and alarms; and ability to remain in one position for extended periods.
Nice To Haves
- Master's degree.
- Previous experience in higher education marketing or a similar industry.
- Drupal CMS experience is preferred.
Responsibilities
- Develop communication plans and campaigns for campus partners.
- Execute communication plans and campaigns for campus partners.
- Lead and coordinate crisis communications, including communications during emergencies and other sensitive situations.
- Conduct media relations.
- Monitor social media.
- Proofread and review departmental communications.
- Collaborate with university departments to amplify stories that support the university’s brand and strategic initiatives.
- Provide strategic communications counsel to university leadership during emergencies and high-profile situations.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
