Senior Manager, SEO & Content Strategy

The Nielsen Company

5d

About The Position

Nielsen is seeking a Senior Manager, SEO to lead organic growth for Nielsen.com. Reporting to the Director of Website Strategy, this role combines technical SEO and content strategy to build search ecosystems that serve human intent and support discovery by traditional search algorithms and generative AI models, while driving measurable pipeline growth. The role works across content, creative, web operations, engineering, paid media, social, email, and international teams.

Requirements

• 4–7 years of experience in SEO, content strategy, and digital marketing within SaaS, data, or technology industries.
• Matrixed or agency experience.
• Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog.
• Proven experience applying AI tools to SEO workflows, including prompt engineering, AIO strategy, and automated insights, alongside traditional technical SEO.
• Experience with schema, indexing, and site structure.
• Exceptional analytical skills and a test-and-learn mindset.
• Strong stakeholder management abilities.

Responsibilities

• Own the SEO roadmap for Nielsen.com and partner with Creative and Content teams to produce content optimized for human intent and LLM discovery.
• Lead technical SEO across CMS platforms, including WordPress VIP and Webflow.
• Define requirements for site architecture, schema markup, and performance in collaboration with Web Operations and Engineering.
• Serve as the primary administrator and power user for BrightEdge, Screaming Frog, and SEMrush.
• Partner with Paid Media on holistic SEM strategies and align SEO efforts with Social and Email channels.
• Provide SEO guidance to global international teams.
• Conduct regular content audits and gap analyses.
• Train internal content contributors on tagging, keyword strategies, and AIO best practices.
• Test, iterate, and optimize SEO efforts for conversion, using search data to inform digital experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed