SEO Content Specialist

JD Sports Fashion • Boulder, CO

1d • $62,000 - $72,000 • Onsite

About The Position

The SEO Content Specialist helps improve search visibility, connect the brand with customers, and grow online performance. Reporting directly to the Senior SEO Strategist, this hands-on role turns search strategy into optimized website content and bridges content creation, technical execution, and merchandise management. The specialist works with Merchandising and Content teams on product, category, and landing page copy, and supports Answer Engine Optimization initiatives by helping develop and structure content intended to be indexed, cited, and recommended by large language models. The role also involves learning backend content management and e-commerce systems, including CommerceTools and Amplience.

The position calls for someone who can combine data-driven insights with creative, customer-focused writing and demonstrate JD Sports North America’s values of Customer, People, Winning, Community, and Financial Responsibility. The average work week is 40–45 hours and may vary with business needs. The work environment is a moderately noisy office setting. The stated pay range is $62,000–$72,000, with a 15% annual bonus target that may vary by experience.

Requirements

• 1 to 3 years of hands-on experience in digital marketing, copy/content writing, or search engine optimization.
• Understanding of SEO, AEO, and GEO principles, keyword research, and on-page optimization.
• Ability and enthusiasm to write structured, authoritative copy for human readers and AI language models.
• Hands-on experience with Google Search Console and Conductor, or similar enterprise SEO tools such as BrightEdge or Searchmetrics.
• Ability and eagerness to learn backend e-commerce and content management systems such as CommerceTools, Amplience, or similar CMS platforms.
• Strong analytical skills for interpreting performance data, along with cultural intuition to create human, relevant, and engaging copy.
• Excellent communication skills and ability to coordinate across merchandising, marketing, and technical teams.
• Meet the physical demands described for the role, with reasonable accommodations available as stated.

Responsibilities

• Write, update, and refine product descriptions, category landing pages, and educational website content in accordance with user intent, SEO best practices, and AI search visibility goals.
• Assist the Senior SEO Strategist in executing the Answer Engine Optimization content strategy by developing and structuring articles for indexing, citation, and recommendations by large language models.
• Collaborate with Merchandising to align keywords and copy strategy with product catalog priorities, promotions, and seasonal campaigns.
• Manage and update content in backend systems such as CommerceTools and Amplience; on-the-job training will be provided for specific platforms.
• Partner with the Senior SEO Strategist on on-page optimizations aligned with the broader SEO and generative engine optimization roadmap.
• Monitor content performance with analytics and SEO platform tools, assess traffic growth and organic efficiency, and identify opportunities for copy refreshes or technical refinement.
• Coordinate organic content with the wider digital customer journey so its tone, messaging, and search intent support paid, social, and brand channels.
• Demonstrate JD Sports North America’s core values of Customer, People, Winning, Community, and Financial Responsibility.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401(k)
• Sick leave
• Parental leave
• Company-paid time off plan
• Annual bonus target of 15%, which may vary based on experience level

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed