SEO Content Specialist

Finish Line • Boulder, CO

1d • $62,000 - $72,000 • Onsite

About The Position

The SEO Content Specialist helps drive search visibility, connect the brand with customers, and grow online performance. Reporting directly to the Senior SEO Strategist, this hands-on role turns search strategy into optimized website content and bridges content creation, technical execution, and merchandise management. The specialist works with Merchandising and Content teams to optimize product, category, and landing-page copy, and supports Answer Engine Optimization initiatives by writing, structuring, and refining content intended for discovery through large language models and conversational search. The role also uses backend content management and e-commerce tools, including CommerceTools and Amplience, with on-the-job training provided for specific platforms. The employee is expected to exhibit JD Sports North America’s core values of Customer, People, Winning, Community, and Financial Responsibility.

The position is based in a moderately noisy office setting. The average work week is 40–45 hours and may vary with business needs. The stated pay range is $62,000–$72,000, with a 10% annual bonus target that may vary based on experience. Eligible benefits include medical, dental, and vision coverage, 401(k), sick leave, parental leave, and the company paid time off plan. The company may modify the job description and may assign additional duties on a temporary or permanent basis.

Requirements

• 1 to 3 years of hands-on experience in digital marketing, copy/content writing, or search engine optimization.
• Understanding of SEO/AEO/GEO principles, keyword research, and on-page optimization.
• Enthusiasm for writing structured, authoritative copy for human readers and AI language models.
• Hands-on experience with Google Search Console and Conductor, or similar enterprise SEO tools such as BrightEdge or Searchmetrics.
• Ability and eagerness to learn backend e-commerce and content management tools, such as CommerceTools, Amplience, or similar CMS platforms.
• Strong analytical skills to interpret performance data, combined with cultural intuition to create human, relevant, and engaging copy.
• Excellent communication skills to coordinate across merchandising, marketing, and technical teams.
• Ability to meet the physical demands described for the role, with reasonable accommodations as applicable.
• Punctuality and regular attendance consistent with company policies.

Responsibilities

• Write, update, and refine product descriptions, category landing pages, and educational content to align with user intent, SEO best practices, and AI search visibility.
• Assist the Senior SEO Strategist with the AEO content strategy by developing and structuring articles intended to be indexed, cited, and recommended by large language models.
• Coordinate with Merchandising to align keyword and copy strategies with product catalog priorities, promotions, and seasonal campaigns.
• Manage and update content in backend systems such as CommerceTools and Amplience.
• Partner with the Senior SEO Strategist on on-page optimizations that support the broader SEO/GEO roadmap.
• Monitor content performance using analytics and SEO platform tools, assessing traffic growth and organic efficiency to identify copy refresh and technical refinement opportunities.
• Integrate organic content into the broader digital customer journey, aligning tone, messaging, and search intent with paid, social, and brand channels.
• Exhibit JD Sports North America’s core values of Customer, People, Winning, Community, and Financial Responsibility.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Sick leave
• Parental leave
• Company paid time off plan
• 10% annual bonus target

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed