SEO Content Analyst

Living Spaces • La Mirada, CA

6d

About The Position

The SEO Content Analyst drives content strategy, attribution, digital PR, and local SEO initiatives to support traffic growth. The role partners with SEO, editorial, and business leaders to identify opportunities, conduct research, and monitor performance, using data-driven optimization to improve content and digital visibility.

The position leads content optimization for GEO and AEO, digital PR and outreach, local SEO, reputation management, keyword and competitive research, content planning, and technical SEO analysis. It manages agency partnerships and content production vendors, supports local visibility for new store openings, and collaborates across marketing, social, and digital teams on campaigns.

A bachelor’s degree in Business Administration, Journalism, English, or a related field, or equivalent practical experience, is required. The role requires at least five years of relevant experience. Strong Microsoft 365 proficiency, especially Excel, is required; Google Analytics certification is preferred. The position has no supervisory responsibilities.

The stated compensation range is $81,675 to $108,900. Eligible, non-exempt team members may receive overtime pay. Additional benefits are available subject to eligibility requirements.

Requirements

• Bachelor’s degree (B.A. or B.S.) from an accredited four-year college or university in Business Administration, Journalism, English, or a related field, or equivalent practical experience.
• At least five years of experience in digital SEO, PR, outreach, relationship management, content development, AI-assisted content production, keyword research, and local SEO.
• Proficient experience with Microsoft 365 products.
• Strong Excel skills.
• An equivalent combination of education and experience will be considered.

Nice To Haves

• Google Analytics certification.

Responsibilities

• Optimize content for GEO and AEO to improve visibility across AI-driven search and answer platforms.
• Lead digital PR, Reddit, and SEO outreach initiatives, maintaining partner relationships to support authority building and backlink growth.
• Manage agency partnerships and content production vendors to ensure quality, efficiency, and alignment with business goals.
• Oversee and execute the local SEO program, including the Uberall platform, listings management, audits, and ongoing optimization.
• Support new store openings by launching and optimizing local SEO listings, including on Apple Maps and Google Maps.
• Manage the reputation management program to maintain brand trust, improve ratings and reviews, and influence conversion decisions.
• Lead keyword research, competitive analysis, and search trend identification using tools such as Glimpse and Clearscope.
• Develop and execute content strategy across editorial and eCommerce initiatives using data insights and AI-driven tools.
• Oversee the Content Hub strategy, including editorial calendar management, content ideation, and production planning across SEO, digital PR, and partnerships.
• Conduct content audits and gap analyses to identify performance opportunities and prioritize new content development.
• Monitor keyword rankings, organic traffic trends, and search engine algorithm updates to inform strategy adjustments.
• Develop competitive analysis reports to identify opportunities to scale eCommerce traffic and improve performance against competitors.
• Conduct technical SEO audits covering site architecture, indexing, redirects, robots.txt, XML sitemaps, and CMS optimization.
• Deliver ad hoc analysis, reporting, and strategic projects to support evolving business needs.
• Collaborate cross-functionally with marketing, social, and digital teams to execute campaigns that drive incremental traffic and engagement.

Benefits

• Medical insurance (full-time only).
• Dental insurance (full-time only).
• Vision insurance (full-time only).
• 401(k) with Company match (full- and part-time).
• Vacation (full-time only or as otherwise required by applicable law).
• Paid sick leave (full- and part-time).
• Flex or Health Spending Account (eligible full-time only).
• Employee Assistance Program (full- and part-time).
• Holiday pay (full-time only).
• Life insurance (full-time only).
• Overtime pay is available for eligible, non-exempt team members.
• Retail, Guest Services, and Distribution Center team members are eligible for a team bonus based on meeting specific goals and KPIs.
• Expense reimbursement as required by applicable law and Company policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior