SEO Analyst

American Family Care•Birmingham, AL

22h

About The Position

American Family Care (AFC) is hiring a Senior SEO Analyst to drive organic performance across its urgent care platform. This dual-function role combines SEO execution and marketing analytics. Approximately 60–70% of the role focuses on SEO program management, reporting to AFC’s Performance Marketing leadership. The remaining 30–40% supports the CMO with analytics, reporting, and data-driven business intelligence. The SEO Analyst manages the day-to-day relationship with AFC’s SEO agency, works with the digital team and franchise partners to advance technical and local SEO, monitors organic performance across AFC locations, and develops reporting and action plans. The role also helps produce executive-ready performance reporting and supports strategic analysis and leadership materials.

Requirements

3 to 5 years of SEO experience.
Solid grounding in technical SEO, including site audits, Core Web Vitals, and structured data.
Solid grounding in local SEO, including GMB, citations, and local pack performance.
Experience managing or coordinating with external agencies.
Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent.
Comfort working with analytics platforms such as Google Analytics, Looker, Tableau, or similar BI tools.
Strong communication skills and ability to translate data into clear, actionable insights for non-technical stakeholders.
Detail-oriented and self-directed, with the ability to manage multiple workstreams across internal teams and external partners.

Nice To Haves

Experience in a multi-location, franchise, or healthcare environment.
Familiarity with AI-assisted analysis tools.

Responsibilities

Serve as the primary day-to-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability.
Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema.
Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance.
Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio.
Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders.
Identify gaps and opportunities across national and local organic presence and translate them into clear action plans.
Assist the CMO with weekly performance reporting, integrating traffic data, digital KPIs, and business metrics into executive-ready outputs.
Use Claude, BI platforms, and web analytics to support deep-dive analyses and ad hoc strategic questions.
Help build and refine reporting frameworks that connect marketing activity to business outcomes.
Support preparation of board-level and leadership materials with data accuracy and analytical rigor.