SEO Analyst

Sentry Insurance Agency•Nashville, TN

1d•Hybrid

About The Position

The SEO Analyst uses data reporting skills to design and deliver performance reporting and SEO dashboards that support trend identification and opportunities to increase conversions. The role monitors and analyzes organic search performance, SEO health signals, competitive and search landscape developments, and the impact of SEO/AEO optimizations. It develops recurring and ad hoc reports, interprets findings, and presents data-driven observations and recommendations to SEO/AEO team members and relevant marketing and business partners. The position works with Analytics to connect organic search performance with broader business outcomes and maintain consistent measurement.

Requirements

Bachelor’s degree in Mathematics, Computer Science, Statistics, Economics, or equivalent related work experience.
At least 3 years of related work experience.
Experience in data models and creating best-practice reports based on data mining, analysis, and visualization.
Strong analytical skills to ensure clear analysis and sound data-based decision-making.
Written and oral communication skills.
Organizational skills to coordinate, request, and control data from numerous sources.
Ability to analyze large datasets.
Intermediate to advanced proficiency in Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, and Google Data Studio.

Responsibilities

Develop standard and ad hoc SEO/AEO reports and dashboards measuring organic visibility, traffic, engagement, conversions, and other key performance indicators; analyze results to identify trends, insights, barriers, and opportunities.
Monitor organic search performance using Google Search Console, analytics platforms, SEO tools, automated site audits, and other available data sources; investigate meaningful changes and their potential causes and implications.
Review automated crawl reports, platform notifications, and SEO health signals; assess impact and urgency, escalate material technical concerns to Technical SEO, and incorporate lower-priority findings into reporting and recommendations.
Analyze changes in organic traffic, rankings, visibility, engagement, and conversions to identify potential root causes and provide data-driven observations and insights.
Conduct search landscape, SERP, competitive, and performance analyses to identify trends, risks, and opportunities across traditional and AI-driven search.
Develop and maintain KPI dashboards and recurring reports that provide actionable insights into organic performance and emerging patterns.
Measure the impact of SEO/AEO optimizations by establishing performance baselines, monitoring results, and analyzing changes after implementation.
Partner with Analytics to leverage shared data and reporting capabilities, connect organic search performance to broader business outcomes, and ensure consistent measurement.
Present findings and recommendations to SEO/AEO team members and appropriate marketing and business partners.

Benefits

Optional work from home on Mondays and Fridays, with office attendance Tuesday through Thursday.
Technology and tools for both office and home workspaces provided from day one.
Depending on location, an on-site cafeteria stipend or meal allowance.
Sentry University and tuition reimbursement.
Group medical, dental, and vision insurance.
Parental leave and caregiver leave.
Pet insurance.
Wellness resources.
HSA, FSA, and Dependent Care FSA options.
Paid Time Off.
Paid Volunteer Time Off.
401(k) with a 100% company match on the first 8% contributed each pay period; funds vest immediately.