SEO Analyst

Sentry Insurance•Nashville, TN

9d•Hybrid

About The Position

The SEO Analyst uses data reporting skills to design and deliver performance reporting and SEO dashboards that support trend identification and opportunities to increase conversions. The role monitors organic search performance, analyzes performance changes and search landscapes, measures the impact of SEO/AEO optimizations, and presents data-driven findings and recommendations to the SEO/AEO team and appropriate marketing and business partners. The position partners with Analytics to use shared data and reporting capabilities, connect organic search performance to broader business outcomes, and ensure consistent measurement. It is hybrid, with optional work from home on Mondays and Fridays and office attendance Tuesday through Thursday. Sentry provides technology and tools for both office and home workspaces.

Requirements

Bachelor’s degree in Mathematics, Computer Science, Statistics, Economics, or equivalent related work experience.
At least 3 years of related work experience.
Experience with data models and creating best-practice reports based on data mining, analysis, and visualization.
Strong analytical skills for clear analysis and sound data-based decision-making.
Written and oral communication skills.
Organizational skills to coordinate, request, and control data from numerous sources.
Ability to analyze large datasets.
Intermediate to advanced proficiency in Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, and Google Data Studio.

Responsibilities

Develop standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversions, and other key performance indicators.
Analyze reporting findings to detect trends, uncover insights, identify barriers, and highlight opportunities.
Monitor organic search performance using Google Search Console, analytics platforms, SEO tools, automated site audits, and other available data sources.
Identify meaningful changes in performance and investigate their potential causes and implications.
Review automated crawl reports, platform notifications, and SEO health signals for emerging issues; assess impact and urgency, escalate material technical concerns to Technical SEO, and incorporate lower-priority findings into reporting and recommendations.
Analyze changes in organic traffic, rankings, visibility, engagement, and conversions to identify potential root causes and provide data-driven observations and insights.
Conduct search landscape, SERP, competitive, and performance analysis to identify trends, risks, and opportunities across traditional and AI-driven search.
Develop and maintain KPI dashboards and recurring reports that provide actionable insights into organic performance and emerging patterns.
Measure the impact of SEO/AEO optimizations by establishing performance baselines, monitoring results, and analyzing changes following implementation.
Partner with Analytics to leverage shared data and reporting, connect organic search performance to broader business outcomes, and ensure consistent measurement.
Present findings and recommendations to SEO/AEO team members and appropriate marketing and business partners.

Benefits

Hybrid flexibility, with optional work from home Mondays and Fridays and office work Tuesday through Thursday.
Technology and tools for office and home workspaces.
Depending on location, an on-site cafeteria stipend or meal allowance.
Sentry University and tuition reimbursement.
Group medical, dental, and vision insurance.
Parental leave.
Pet insurance.
Caregiver leave.
Wellness resources.
HSA, FSA, and Dependent Care FSA options.
Paid time off.
Paid Volunteer Time Off.
100% company match on the first 8% contributed to the 401(k) each pay period, with immediate vesting.
Community support through the Sentry Foundation and United Way.